The incumbent is responsible for analyzing both player database and gaming performance profitability trends. This requires substantial cross-functional collaborative partnering with both the Marketing and Gaming departments. It also necessitates substantial complex and iterative analysis by leveraging the various database systems utilized across the operation. Further, the goal is to interpret, analyze and summarize performance results for review and discussion by Senior Management. Beyond the responsibilities detailed below, the Strategic Planning Analyst will be expected to assist with any ad hoc analyses.
Player and Gaming Analytics
Strategic Planning Analysis
- Write queries using SAS and SQL programming languages to pull lists and create analyses from the casino patron and gaming databases.
Prepare on-request analysis related to all aspects of player reinvestment and profitabilityincluding comping policy, cash mail testing, and slot and table game yielding decisions.
Help design, create, and maintain summary dashboards to track performance in the above areas.
Partner with Gaming Operations teams to optimize gaming floor mix.
Partner with property teams to answer market-specific analytical questions.
- Prepare ROI analysis, as needed, on any proposed technology changes.
Create graphs, slides, projections, handouts, etc. for Board of Director meetings, stockholder meetings, banker meetings, etc.