Sponsorship Marketing Specialist
Garmin - Olathe, KS

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Now seeking: Dreamers. In marketing communications, we dream it and create it. All of the company’s promotional and communication needs are completed in-house by these “creatives” in an advertising agency-based set-up. This includes everything from advertising, promotions and print production to media relations, exhibition coordination and website maintenance. Everyone from artists, writers, designers, media buyers, event coordinators, video producers/editors and public relations specialists work together to bring campaigns and product-centric promotions to life. If you’re a dreamer, gather up your portfolio and show us your vision.

Garmin has an immediate opening for a high-energy multi-tasking individual to join our in-house marketing communications team. We’re looking for someone with “street cred” in areas of event and athlete sponsorships and who can bring relevant experience into our high-profile sponsorship program. As a sponsorship marketing specialist, you’ll work closely with our marketing leaders to understand sales and marketing objectives, identify, develop and implement strategic sponsorship programs, and be an ambassador of the Garmin brand. Do you have a love of running? Cycling? Fitness? Traveling? Variety is the spice of life – and you’ll find it in this opportunity. Let’s sponsor a meeting now.

We are looking for a full-time Sponsor Marketing Specialist for our headquarters in Olathe, Kansas. Essential functions for this role include:

Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions and events

Work with company spokespersons and other personalities who support Garmin brand initiatives

Evaluate all unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin’s marketing objectives

Attend and represent Garmin’s interest at sanctioned sponsor events

Evaluate and secure product placement opportunities through movies, television and other mass media/promotional outlets

Establish ROI goals for various activation components and track performance against objectives

Evaluate qualitatively and quantitatively each event/program and continuously improve measures of success

Create detailed reports of all activation programs for each market

Other responsibilities include maintaining a level of professional knowledge of sponsorship options available to Garmin, providing research findings as requested by Garmin management, and maintaining user expertise in the operations of all relevant Garmin products and be able to present the features/benefits of those products at sanctioned events


A Bachelor’s Degree in business, marketing, advertising, communication, journalism or another related field from a four year college or university plus a minimum of 3 years marketing activation and/or promotions execution experience is required for this role.

Qualified candidates must also be detail-oriented and have the ability to work proactively and effectively with minimal supervision, possess the ability to prioritize and multi-task in a flexible, fast paced and challenging environment, and demonstrate strong and effective verbal, written, and interpersonal communication skills. Ability and willingness to travel plus demonstrated proficiency using Microsoft Office tools including Word, Excel, and PowerPoint is also required.

Candidates with experience or interest in the fitness, running or cycling markets are preferred!

At Garmin, we like to laugh, have fun and work hard. It comes easily when you work on cool products with hard-working individuals who share the same passion. We offer numerous opportunities to get involved – kickball anyone? – and believe strongly in a work-life balance so your creativity can flow.

Garmin offers one of the most comprehensive compensation and benefit plans around. We offer extensive health care coverage with little to no contributions, depending on the plan. Plus, we offer company-paid dental insurance, stock options, a 401k plan, a pension plan….trust us, it doesn’t get much better than this. Unless of course, you want to talk table tennis, fitness spaces, product discounts….come on, what are you waiting for? Apply today.



Marketing Communications

Primary Location



Garmin International, Inc.



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"Dreaming big and obsessing about the details.” It’s a dynamic philosophy that has taken Garmin from a start-up GPS...