Digital Marketing Director
Shoutlet - Madison, WI

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Shoutlet is a leading enterprise social media software company and we’re looking for a Digital Marketing Director to work in our Madison, WI office.

Own the lead generation process - from tagging, scoring, and nurturing to product demo

Drive the strategy and execution of digital demand generation campaigns to grow marketing and sales qualified leads

Provide real-time lead generation campaign optimization

Analyze and report key performance indicators to executive team via lead analytics reports for all parts of the marketing and sales funnel

Manage and mentor a Digital Marketing Team to optimize marketing automation and CRM tool usage

Coordinate content strategies with Corporate Communications and Creative team members

Initiate SEO, SEM, PPC, display, and re-targeting strategies

Report to the Vice President of Marketing

5-7 years of lead generation experience

Expertise in email marketing, marketing automation, and lead scoring

Deep experience building effective, dynamic campaigns selling business-to-business solutions using Marketing Automation software (Marketo, Eloqua, etc.) and

Proven history of analytics-driven accountability

Experience moving leads through a marketing and sales funnel

Proven track record of driving marketing and sales qualified leads

Experience building high functioning teams

Ability to work within an extremely fast-paced, deadline oriented environment

About Us:
We’re growing at an astonishing rate and work with amazing brands like NASCAR, Stub Hub, Reader's Digest, EventBrite, and Norwegian Cruise Line. If you want to add to that list, have a passion for social, and thrive on the fastest pace imaginable, we should talk.

We offer competitive salaries, 401k, health/dental/vision benefits, Flexible Spending Accounts (FSA), and short-term/long-term disability coverage. Compensation for this position will be commensurate with skills and experience.

Shoutlet is an Equal Opportunity Employer.