Social Media Content Specialist
OtterBox - Fort Collins, CO

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The Basics: OtterBox directs much of its marketing efforts through strategic digital outreach. The Social Media Content Specialist requires an Otter that is outgoing, crazy talented and organized to develop and coordinate content for the coolest customers on the planet. Success will be based on excellent interpersonal skills and the ability to work independently and creatively. Otters are social creatures, are you?

What You’ll Do (but not limited to):
• Work with the Community Specialist and Brand Relations team to build content designed to create passion and grow the community on and off the website
• Create social media content for new product launches, telling the product story in a way designed to capture our customer’s imaginations
• Create and oversee content production for Planet OtterBox, implementing changes to site layout as needed
• Identify new content opportunities and ways to repurpose existing content throughout the Marketing team
• Developing and growing a blogger network to provide site content
• Maintain editorial calendars, style guides, and tech specs
• Collaborate with our email marketing team to distribute content via our e-newsletters
• Refine and update the blog (Planet OtterBox) design and processes to develop a first class digital publication for our consumers
• Assist with creation and execution of videos for campaigns and YouTube channel changes
• Collaborate with our Otter Relations team to create culture content for recruiting and promote recruiting events
• Assist with internal training for Otters on social trends, tips and utilizing social media within other job functions
• Consistently keep up to date with technology and tech industry trends to proactively develop compelling communication and messaging plans
• Assist our B2B team in the development of quality content for email and social marketing that is targeted and personalized, focusing on what prospects want to know at each stage of the buying cycle
• Measure, analyze, measure some more and report
• Some travel is required

What You’re Made of: Communication skills, creativity, interpersonal savvy, organizing, presentation skills, project management, time management and (mad) writing skills

What You Need (but not limited to):
• Degree in Communications, Marketing, or Journalism preferred
• Experience writing for social media outlets including blogs, forums and online networking
• Expert in YouTube best practices
• Minimum 4 years’ experience in Marketing Communications or Copywriting, 2+ years in Social Media at an agency or brand preferred
• Familiarity with basic SEO best practices at agency or CPG company
• Proficient in Microsoft Office® applications, Internet navigation and research
• Bilingual (Spanish/English) required

About this company
37 reviews
Otter Products' products keep your precious electronic devices safe and dry. The company, which goes by OtterBox, makes about 170...