Product Consultant
Dell Financial Services L.P. - Washington, DC

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Dell Federal Marketing is looking for a candidate to fill a senior marketing programs manager position to support its growing Channel/reseller business.

This position will own the development and execution of the go-to-market plans to support our growth initiatives for channel sales.

Individual will drive and execute an integrated marketing plan to support the P&L for Federal, reseller sales in North America.

The position involves partnering very closely with Federal sales leaders, Global Commercial Channel Sales, Business Intelligence, Finance and the NA marketing team to create vertical-specific Channel programs and to support resellers in selling into the Federal vertical.

By working closely with these organizations, this person will develop reseller-facing programs that achieve sales demand through the following activities:

Driving and updating vertical web content for Partner Portal & Certified Practice Areas

Driving both print and electronic collateral development based on reseller needs

Driving required vertical reseller training compliance

Alignment with Fed channel sales leaders/teams

Drive Dell Partner Council program and all relative workstreams

Assist with Client, Enterprise, and M & A to drive channel growth in those areas

Provide executive readouts on program status & impact

Become marketing POC for key Federal GSA and Federal Authorized partners

Drive partner marketing consultative sessions w/key partners

Develop and drive Dell Public-level programs with channel colleagues

Maintain a

lignment with broader Global Channel teams

Individual will be responsible for assessing vertical reseller market trends, quantifying opportunities, and developing programs to meet the growing needs of the segments.

Individual will work with Corporate Communications team to increase visibility and awareness to key industry audiences (1105 Media, NASCIO, ISTE) through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.

Some travel is required.



Must have 7-10 years sales and/or marketing experience in the public sector

Channel marketing experience required

Knowledge of Federal customers & resellers a plus

Knowledge of client & server products a plus

Must possess strong analytical and business skills

Must possess excellent communication skills, both written and oral

Must be able to drive results through others in a complex, cross-functional organization

Must demonstrate ability to lead in creating, executing and measuring a successful marketing campaign.

Must demonstrate knowledge and experience with sales enablement & executive sales alignment

Must demonstrate the ability to negotiate co-marketing plans and budgets

Must possess excellent communications skills, strong management skills and ability to prioritize resources.

MBA strongly preferred

Dell is an Equal Opportunity Employer.

To learn more about our commitment to Diversity & Inclusion, visit:

Equal Employment Opportunity Policy Statement

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Dell Financial Services L.P. - 19 months ago - save job - block
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