Internet Marketing Manager
Eastern International College - Jersey City, NJ

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Eastern International College is seeking an Internet Marketing Manager

Key Responsibilities:

  • Own the responsibility for and drive lead generation activities and sales promotions via web marketing including, Online Media, Social Media and other web channels
  • Build and maintain contact databases used for marketing purposes
  • Drive and manage sales leads through offline (Direct email) and digital campaigns
  • Responsible for social media postings through Twitter and Facebook
  • Be the evangelist for digital marketing programs and propose new innovative tactics
  • Responsible for the management of the company’s lead database
  • Manage the company’s sales lead generation activities
  • Work closely with the sales team and lead specialists to refine and redefine campaigns to generate higher numbers and higher quality leads
  • Strategize, write, edit and manage all of the company’s marketing communications, including sales presentations, sales solution sheets, website content, blogs, monthly newsletters, tradeshow and conference pieces, etc.
  • Create simple, compelling visual presentations that help tell the story and empower sales
  • Work closely with sales representatives to develop relevant content
  • Write/develop corporate blog, new newsletters and other communications
  • Webmaster for marketing-oriented websites a plus

Requirements:

  • 5+ years of experience executing great marketing communications in the digital marketing/technology space in a collegiate environment
  • Excellent writing/communication skills
  • Extensive knowledge and familiarity of internet technologies, online media, and social media tools
  • Experience in social media marketing(e.g. LinkedIn, Facebook, Twitter, Google Plus)
  • Excellent PowerPoint, MS Word skills
  • Proficient to expert level in SalesForce.com
  • Proficient in email marketing software
  • Ability to multi-task in a heavy volume, high paced environment with outstanding attention to detail
  • Bachelor's Degree

Indeed - 17 months ago - save job - block
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