Interactive Marketing (IMS) Analyst
PlattForm - Lenexa, KS

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PlattForm Advertising is looking to add an Interactive Marketing Strategy (IMS) Analyst to their Interactive Team. The IMS Analyst is responsible for campaign analysis, inquiry tracking, and the creation and execution of several client reports. This position supports the IMS Planner in the analysis of incoming data, information collection and organization, and overall marketing strategy management. Communication, teamwork, organization and the ability to multitask are essential for the role.

The ideal candidate is detail oriented, self-motivated and driven by team success. Initiative, ownership of job functions, a creative problem solving mindset and sense of urgency are also indicated for superior performance in this position. A cursory knowledge of the internet and marketing strategies are desired.

Main Responsibilities:
Track and obtain verification of campaign implementation on various affiliates and vendors, PPC outlets and SEO rankings

Track daily lead flow for each assigned school group and/or market

Maintain daily roll-up reports for each assigned school group

Contest or scrub leads on a daily basis as indicated

Maintain market and school group books along with the planner

Interact daily with planner, internal lead sources and external lead sources

Organize and file all pertinent reporting information, insertion orders, dockets and creative changes

Provide analysis of the clients marketing strategy in a timely fashion

Work as a team with the planner to oversee accounts and suggest improvements

Constant and timely communication on the status of accounts

Help provide innovative and concrete suggestions to improve strategy performance

Maintain reports on conversion data and provide analysis

Requirements for consideration:
Bachelor’s degree or minimum one year experience in interactive marketing – SEO, PPC, or affiliate marketing

Advanced MS Excel skills and overall Microsoft Office proficiency

Strong critical thinking skills and an ability to directly communicate the outcome and implications of analysis

Decisive decision making and ability to balance competing demands

Ability to work independently within a team environment

Must have a cursory knowledge of current internet terminology and proficiency in the use of the internet using several different browser technologies

About this company
Since 1989, PlattForm ( has set the standard of excellence in marketing and enrollment solutions for colleges and universities...