Copywriter
The Hartford - Simsbury, CT

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WHAT ARE THE RESPONSIBILITIES OF THE POSITION?

The Copywriter’s primary responsibility is to provide full copy support for assigned Group Benefits marketing/communication projects. The key task will be to write original, persuasive and appropriate copy about The Hartford group benefit offerings to broker, employer and consumer audiences. In addition, a significant portion of work will also be revising and editing existing marketing/communication copy.
  • Writes and edits engaging, relevant, original copy as well as edit/revise existing copy
  • Participates in strategic, creative brainstorming sessions to produce new positioning concepts and to provide content research
  • Performs independent research and works with a variety of internal and external contacts to develop a range of promotional and informational pieces for a variety of audiences
  • Becomes familiar with Compliance and Legal guidelines to help expedite review process
  • Build and maintain strong and flexible working relationships with Group Marketing, line of business leaders, and the Distribution and Field Service organizations
  • Works as part of broader creative services team to achieve the client's objectives through effective message strategies
  • Monitors the progress of assigned projects through each phase of development, i.e., layout, production, media, and research
  • Participates in creative services meetings, when appropriate
  • Maintains a reasonable library of own reference material relating to assigned clients
  • Ensure brand-specific style is consistent throughout jobs
  • Enforce consistency with style, tone and focus
  • Manages, schedules and directs freelance writers

Qualifications

WHAT QUALIFICATIONS ARE WE LOOKING FOR?
  • Bachelor’s Degree in English Literature, Creative Writing, Journalism or Communication
  • Five years of professional writing/journalism experience
  • Ability to effectively communicate complex principles and product specifics in a clear, easy-to-understand style
  • Ability to quickly research topics including interview subjects, as necessary
  • Ability to interact effectively at all levels of the organization
WHY JOIN THE HARTFORD ?
With more than 200 years of expertise, The Hartford (NYSE: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company offers a full complement of business insurance coverages, auto and home insurance, employee benefits and a family of mutual funds to help its customers prepare for the unexpected, protect what is most important to them, and prevail in the event the unexpected happens. Headquartered in Hartford , Conn. , the company has approximately 20,000 employees located throughout the country. The Hartford reported 2012 revenues of $26.4 billion.

Throughout its history, the company has delivered on its promises to agents, brokers and customers, insuring some of the nation’s most historic construction projects, such as the Golden Gate Bridge and the Hoover Dam. The Hartford has also paid claims related to some of America ’s largest disasters, including the Great Chicago Fire of 1871, the San Francisco Earthquake of 1906, the September 11 terrorist attacks, and more recently, Hurricane Katrina and Storm Sandy.

More information about the company and its product offerings is available at www.thehartford.com . Join us on Facebook at www.facebook.com/TheHartford . Follow us on Twitter at www.twitter.com/TheHartford . The Hartford

’s biggest competitive advantage is its employees. We hire a broad range of talented teammates from diverse backgrounds and cultures. We look for teammates who share our vision to be an exceptional company celebrated for financial performance, character, and customer value.

The Hartford is widely recognized for its service excellence, sustainability practices, and trust and integrity. The company has been recognized by:
· Newsweek as the 14 th greenest company in America and No. 1 in the Financials category (2012)
· Human Rights Campaign as a 2013 Best Place to work for LGBT Equality (2012)
· National Underwriter 2012 P&C Producer Survey as the No. 2 Commercial Carrier (2012)
· GI Jobs as a 2013 Top 100 Military Friendly Employer (2012)
· Military Times Edge as a Best for Vets” Employer (2012)
· Ethisphere Institute as One of the "World's Most Ethical Companies" (2008-2012)
Visit our website to learn more about The Hartford’s recognition.

WHAT IS THE COMPENSATION OPPORTUNITY ?

At The Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.

WHAT ELSE CAN YOU TELL ME?

The Hartford is an Equal Employment Opportunity and Affirmative Action Employer.

The Hartford maintains a drug-free workplace.

Committed to Building Inclusion and Leveraging Diversity

** NO AGENCIES PLEASE **

Job Function : Marketing Communications
Primary Location : United States
Other Locations : United States-Connecticut-Simsbury
Schedule : Full-time
Job Level : Individual Contributor
Education Level : Bachelor's Degree (±16 years)
Job Type : Standard
Shift : Day Job
Employee Status : Regular
Overtime Status : Exempt
Travel : No
Job Posting : Nov 15, 2013, 1:59:04 PM
Remote Worker Option : No

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