Group Description MasterCard Advisors is the services arm of MasterCard Worldwide and, since 1997, has been at the forefront of MasterCard's differentiation, innovation and success. MasterCard Advisors is comprised of three synergistic business units with distinct P&Ls: Consulting Services, Information Services, and Managed Services. These business units are supported by Development Services, Advisors Promotion & Marketing, Information Technologies & Advisors Technology Integration, Data Acquisition & Business Development, Human Resources & Development, Finance, Operations, Law and a Project Management Office. Consulting Services is charged with combining professional problem-solving skills with deep payments expertise to address the challenges and opportunities of its clients, enhance MasterCard's strategic and tactical performance and establish MasterCard's global thought-leadership preeminence. Information Services is responsible for the direct monetization of MasterCard’s differentiated data asset. Managed Services is charged with providing superior executional services and turn-key solutions by leveraging MasterCard’s unique differentiated data asset and exceptional modeling and analytical capabilities on behalf of large and small clients. Development Services is charged with servicing Consulting Services, Information Services and Managed Services by centralizing and optimizing the superior analytical, modeling, software coding, data sourcing, product development, product management, econometrics and associated delivery capabilities of the Advisors organization. Role Description and Major Responsibilities
The BL of Marketing Advisors – Information Services will be responsible for developing awareness, profile and other B2B marketing campaigns designed to drive Advisors usage and showcase Advisors thought leadership preeminence as it relates to the Information Services business. The BL of Advisors Marketing – Information Services will ensure that Advisors delivers on the value proposition and provides commercial differentiation and value to MasterCard Worldwide via all marketing materials. This position is global in scope requiring close interaction and teaming with the Group Executive, Information Services, the Group Heads of each Industry Vertical, the Regional Heads of Marketing and the Regional Heads of Advisors to achieve mutual goals for increasing awareness and raising the stature of Advisors Information Services in the regions and local markets · The BL of Advisors Marketing will take a lead role in creating the strategy to develop a Value Proposition that will support Advisors Information Services strategic visions for the next 5-7 years.
Responsible for working with the Regional Heads of Marketing to define the global marketing and communications strategy for the Advisor’s Information Services organization and to ensure that the strategy is implemented in accordance with the needs of the local markets.
Develop and execute the marketing strategy needed to increase revenue globally for MasterCard Advisors Information Services by identifying the customer’s needs, priorities and desired outcomes. · This role will interface with all levels of management within Advisors by delivering the global Advisor’s Information Services Marketing strategy in addition to helping to generate demand for their products and services. · Coordinate and manage cross- functional teams within Advisors and Marketing to ensure that the Advisors Information Servcies Marketing Strategy is supported by the various businesses and products within Advisors. · Improve direct marketing efforts and oversee implementation of targeted messages and products that clearly articulate a compelling and differentiated value proposition that define our competitive advantage for Sales and for our business partners. · Create Marketing Strategies and communications plans that will generate leads and enable sales for MasterCard Advisors Information Services. · Liaise with variety of stakeholders to deliver on marketing plans – including but not limited to: Corporate Communications, Investor Relations, Worldwide Marketing and Legal.
Liaise and assist in managing teams that supports disciplined management of our global agency relationships including: financial stewardship, fees, efficient management of agency resources and contractual compliance. This job description does not imply that the listed accountabilities are the only ones for which the employee is responsible. Employees may be required to follow other job-related instructions and to perform other job-related activities, subject to applicable local and country laws. The job accountabilities described herein are subject to possible modification in accordance with applicable local and country laws. Additionally, fulfillment of the listed experience and education requirements does not automatically qualify an individual for this job.
Education, Qualifications and Experience
Education Needed: · Bachelor’s degree Licenses/CertificationsNeeded: · Not applicable Experience Needed: · 8-15 years marketing/branding at major bank or merchant · 2-5 years consulting or information business experience · Strong direct marketing experience · Proven track record of directing agencies/third parties
Salary: . Date posted: 01/13/2011
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