Consumer Marketing Consultant – Equine Focused Sales Position
Cargill 837 reviews - Lake Odessa, MI

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Cargill is a unique place to grow your career, your experience and your abilities.

Every day, we grow our reputation as a leading international producer of food, agricultural, financial and industrial products and services. We take pride in our global reach, ability to contribute, and strong work ethics and values.

Founded in 1865, Cargill is a privately held company and employs 142,000 people in 65 countries with annual revenues in excess of $133.9 billion. Through innovation, creativity and teamwork, we are transforming entire markets and

people’s lives worldwide, and we can have the same impact on your career. Discover how we can be Better Together at


Through Cargill’s animal nutrition and feed, 400 million people are fed every year. Cargill Feed and Nutrition is a leading nutrition supplier for animals across 24 countries, with an innovative portfolio to nourish animals around the world. Our successful history of over 100 years reflects our commitment, customer focus and local community investment. Our offering is developed for our customers’ needs, should they be profitable distribution, efficient animal production or low-cost feed manufacturing. From accounting to agri-business management, marketing to risk management, sales consulting to plant operations, you are sure to find a job that suits your interests and goals. Our global career opportunities are as far reaching as our business.

This position is primarily field based. The Consumer Marketing Consultant will spend 40%-60% of the time traveling within an assigned territory. The territory is the state of Michigan not including the Upper peninsula of Michigan.

Position Objective

The Consumer Marketing Consultant (CMC) will be responsible for growing market share for key segments such as equine, poultry and pet in the specific geographies they are assigned to. CMC's will need to invest time in networking and deeply understanding the drivers for their local market. They will use this information to implement key Cargill strategies that will aggressively increase demand and market share. CMC's will work in conjunction with a Retail Account Manager to help retailers understand how they can improve their marketability through events, consumer promotions, etc. CMC's are also responsible for growing and managing the independent dealer channel in their geographies.

Principal Accountabilities:
40% - Manage our dealer network:
Work with select independent dealers and other feed dealer channels to maintain and grow market share of Nutrena and other Cargill brands by capitalizing on our dealer growth programs and other marketing tactics.

30% - Network with key influencers:
Including veterinarians, farriers, key breeders/trainers, etc, to stay current with industry trends. Identifying key buying groups to effectively market to by using marketing principles that capitalize on marketing spend. Manage local trade shows & association relations, ambassadors/demos, national & regional sponsorships in order to grow market share.

20% - New Distribution growth:
Identify distribution points that are aligned with our Upper Midwest (UMW) dealer segmentation and actively pursue these distribution points to be become Nutrena dealers.

10% - Product Innovation:
Nutrition & Product Training to stay on the cutting edge of equine, pet and other segments. Know and understand competitor's products to effectively position Nutrena products. Communicate with regional marketing team and corporate innovation teams on product positioning, innovation ideas and consumer feedback, new trends, market white spaces, etc.


High School diploma or equivalent

Minimum of 1 year outside sales experience OR extensive knowledge of equine feeding and management practices

Ability to travel within assigned territory 40% - 60% of the time

Strong understanding of Microsoft Office (Excel, Word, Outlook, PowerPoint

Strong relationship building skills and desire to work with retail customers and consumers.

Ability to create and sustain relationships through strong written/verbal communication skills.

Highly organized and self motivated, able to set and follow priorities, manage multiple projects and deadlines

Strong problem solving and analytical skills.

Demonstrated ability of responsible decision making.

Must be a team player with desire and ability to work across multiple job families and multiple layers of the organization.

Knowledge of animal feeding and management practices.

Bachelor's Degree

Cargill is an EEO/AA employer.



Primary Location

US-MI-Lake Odessa

Other Locations




Job Type



Day Job

About this company
837 reviews
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers,...