This recruitment is open internally for Employment Security Department employees only.
The Communications Office is recruiting for an Internet Communications Manager (Communications Consultant 5). This senior-level communications position has lead responsibility for planning, developing and coordinating improvements to Employment Security Department (ESD) external websites to ensure that they present complete, accurate, clear and up-to-date information, with easy-to-use navigation and functionality. Responsibilities include ensuring the external websites meet users’ needs for functionality and usability; maintaining and enforcing the agency’s standards for Web content and graphic design; writing and editing Web content, in collaboration with subject-matter experts; leading teams of Web publishers and content writers; measuring the use and usability of the sites; and providing knowledgeable advice about best practices and effective use of the Web.
Plans, develops, recommends and implements a vision for the structure, organization and design of Employment Security Department (ESD) external (Internet) websites, with an emphasis on esd.wa.gov.
Establishes objectives; reviews and updates plans, as needed.
Considers the agency’s current and future needs, the needs of users, and best practices in Web design, usability and management.
Bases recommendations on data from Web-tracking analytics, user testing or other measurement tools.
Advises and gains buy-in from the Communications Director and others, as needed, on objectives and website changes.
Uses project-management skills to plan and coordinate major revisions to the look and feel (graphic design), organizational structure, software migrations or other signification changes to ESD external websites, when needed. Works in a collaborative manner with graphics staff, Information Technology (IT) Web staff, Web content owners and publishers, and other internal stakeholders to assure a smooth process and to minimize disruption and confusion.
Writes, reviews, edits and posts Web content in clear, compelling, easily understood language that is free of jargon. Advises ESD staff on writing effectively to meet these goals. Complies with, advises and enforces agency writing standards.
Leads efforts to identify and fill information gaps, improve clarity of existing content, and replace out-of-date or inaccurate content on ESD’s external websites. Emphasis is on esd.wa.gov, but also monitors and provides advice about the labor-market information website and go2worksource.com. Works collaboratively with subject-matter experts and content owners to complete updates and corrections in a timely manner.
Ensures that Internet content complies with the graphic standards; is properly tagged to aid searchability; and is well organized and follows the architectural plan for the particular site. Takes action to correct problems.
Collects, analyzes and reports on user-centered analytics and Web best practices to guide improvements to the agency’s external websites.
Works collaboratively with IT Web developers to quickly post “alerts” on esd.wa.gov to inform users about urgent matters.
Serves as chair of the agency’s Web Content Committee.
Advises graphic designers, IT Web staff and others about Web accessibility standards for people with disabilities. Strives to maintain easy accessibility.
Trains and advises employees about writing effectively for the Web.
Edits staff-produced Web content for clarity and compliance with agency standards.
Researches and develops knowledge of the principles of user-centered design and functionality.
Researches and collects information to be used in Web content.
Researches, analyzes and reports on Web-tracking analytics.
Mastery-level management consulting skill — provide long-term strategic communication management consultation.
Awareness-level knowledge of Web content and usability.
Working-level workload management skills - plan and organize assignments to create timely, accurate work products. Work efficiently, remain focused, and handle interruptions effectively.
Mastery-level writing skill – convey information in writing according to the needs of the audience.
Awareness-level computer skill - use computer hardware and software to complete assignments.
Demonstrated skills and ability to select, apply and interpret appropriate and effective assessment methods to continually evaluate and improve the quality and ease of use of websites.
General suggestions for creating a good application packet:
Read the job posting very carefully. Find out as much as you can about the position.
Make sure you are very diligent in following all the application instructions. Include all requested documentation.
Make sure your application and supplemental question responses address how you meet each of the required and desired qualifications.
Carefully read each of the supplemental questions and respond completely to each one. Pay careful attention to each component of the question, providing examples, and thoroughly describing when and where you achieved the proficiency level, and detail the types of work you performed, the work products, etc., to demonstrate ‘how’.
Specifically include all of your work experiences doing the same or similar work, especially if you reference work in these jobs in describing when/where you gained proficiency level skills.
Make sure your application reflects your best writing.
As a condition of employment, the successful candidate accepting this position must comply with the Union Security clause contained in the Collective Bargaining Agreement between the State of Washington and the Washington Federation of State Employees.
For inquiries about this opportunity, please contact the Recruitment Team at 360-725-9400 or HRRecruiting@esd.wa.gov .
Individuals with disabilities needing assistance in the application process or needing this job announcement in an alternate format should provide their contact information via e-mail or telephone. Employment Security Department is an equal-opportunity employer and provider of employment and training services. Auxiliary aids and services are available upon request to individuals with disabilities. Washington Relay Service–711.