Account Director
GroupM 38 reviews - Miami, FL

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Role Outline

Position: Global Solutions ACCOUNT DIRECTOR


Objectives of this role:
  • Total responsibility for the management of your accounts
  • Supporting your Managing Partner in securing preferred status with your clients, and adding value to their business
  • Management of billing, income and profitability on your accounts
  • Supervising global or pan-regional communication strategies
  • Implementation of planning process and its supporting products and tools
  • Training and development of account managers and executives

Key Responsibilities:

  • Team building i.e. managing, coaching and motivating your account managers and executives, and conducting regular appraisals
  • Managing and prioritising the workload for yourself and your team
  • Internal partnering i.e. interacting regularly and constructively with the other groups in MEC in Miami, with the MEC global network of offices, and with other companies in the WPP group
  • Involvement in cross-company or other organisational projects
  • Participating in new business efforts
  • Promoting the MEC ambition and values
  • Generating a culture in your team and in the organisation which enables them to work together successfully

  • Ensuring professional behaviour by your team with suppliers and partners eg creative agencies
  • Building strong relationships with relevant senior personnel in media owner companies and creative agencies
  • Obtaining maximum value for clients’ budgets in all media negotiations, leveraging added value from new negotiation routes and centrally-managed buys
  • Promoting MEC and its ambition and values to suppliers and other partners eg creative agencies
  • Looking for new business opportunities for MEC

To client
  • Proactive and timely delivery of client expectations and contracted services
  • Deep understanding of your clients’ marketplace, consumers, strategic challenges and communication needs
  • Developing and maintaining relationships of trust and respect at the most senior client level
  • Improving status quo by constructively challenging the client’s brief and assisting them in formulating clear and achievable objectives
  • Applying the planning process and tools to deliver effective communication strategies
  • Actively seeking creative and innovative media solutions
  • Supervising their smooth implementation via your team and the global MWC network
  • Overseeing the quality of briefing to, and response from, our local offices
  • Sharing learning and ideas around the network as appropriate for each client
  • Ensuring that clients learn from you the latest Latin American media developments, together with advice on how to exploit them
  • Supporting your Group Account Director in ensuring client profitability, including supervision of budget control, timely and accurate Adtraq inputting and billing, and accurate reporting of hours spent by your team.

Criteria by which success is measured
  • Timely delivery of contracted services to client within budget
  • Client satisfaction, via formal and informal feedback
  • Increased usage of planning process tools on your accounts
  • Team satisfaction, normally via informal feedback
  • Development of managers and executives under your supervision
  • Involvement in new business efforts and other internal projects
  • Achievement of specific objectives, reviewed in annual Appraisal


Excellent client relationship-building

Deep understanding of
  • marketing
  • media tools & techniques (eg research & evaluation)
  • communication channels
  • media planning processes
  • media buying and negotiation (pan regional highly desirable)
Strategic thinking including evaluation of key trends

Sound financial awareness including budget control and client profitability

Workflow management i.e.
  • organisational skills and time management
  • project management , planning and implementation
  • prioritisation of tasks and effective delegation

Other details:

Years experience: 6+

Academic profile: Graduate capability (business or marketing degree preferred but not essential)

Professional profile:
  • Ideally local media marketplace experience
  • Ideally experience in communications and marketing at client company, or agency

Language requirements: Bilingual Fluent oral and written English and Spanish are essential

PC skills: Excel, Word, PowerPoint essential and other databases desirable

About this company
38 reviews
Filiale de WPP, GroupM est le leader mondial en conseil et achat d’espaces publicitaires et accompagne ses annonceurs dans la...