Want to do something vitally important with your career? At the Federal Reserve Bank of St. Louis (the Bank), we have a suggestion: Join us in making a direct, positive impact on America's economy. We also offer opportunities to develop your skills and advance your career, and work-life balance is a St. Louis Fed commitment.
Job Summary: The Marketing Director develops and oversees key branding, advertising and market research strategies for the Bank. Job Duties and Responsibilities: • Champion consistent, compelling brand strategy for the bank; serve as division expert in leading and executing brand discovery, logo development, visual identity. Review marketing creative work (design and copy) across channels and brand initiatives to ensure that brand identity is communicated consistently and effectively. • Oversee advertising strategy for key internal clients, lead advertising content development, including copy writing; drive impactful ad creative and design; research and propose strategic media buying recommendations and execute the buy upon client approval. • Oversee and write strategic, impactful copy for videos, booklets, brochures, PowerPoint presentations, etc. • Develop, implement, and provide consultative expertise on strategic marketing plans that further business priorities. Measure and analyze results on a timely basis. • Oversee and conduct market research, which may include focus groups, online panels, etc., to determine market requirements for existing and future needs, as well as gather constituent information. • Work with internal clients to develop innovative ways to distill complex information into engaging interactive and multimedia experiences, including video, photography, interactive graphics and data visualization.
Requirements
Job Qualifications: • Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, or related field or equivalent experience. Masters preferred. • Minimum eight years of experience in marketing and brand management. Prefer experience with digital brand strategy; creative design strategy, brand strategy, and video or broadcast strategy. Additional Skills and Abilities: • Demonstrated experience and agility applying the creative process and working with teams to develop and deliver compelling marketing programs; ability to lead teams through creative concept ideation and provide consult through implementation. • Exceptional writer; strong strategist and critical thinker. Proven experience writing compelling ad copy and other marketing materials. • Proven social and interactive media experience. • Experience with conducting and analyzing market research and focus groups, and developing and presenting strategic, compelling recommendations based on results. • Solid knowledge of interactive design and video or television production • Strong leadership, relationship management and consensus building skills. Polished presentation and interpersonal skills. Strong communicator and problem-solver. Adept in planning, leading change and multi-tasking. Must possess the ability to work with individuals across all organizational levels. • Demonstrated understanding of technology, business and marketing principles. • Adapts to changes in work environment, manages competing demands, able to deal with frequent change, delays or unexpected events. Willing to undertake new responsibilities as business needs evolve. • Strong computer skills and proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint. • Ability to work across matrix structure and identify key decision makers. • Ability to work independently to strict deadlines while multi-tasking.
The Federal Reserve Bank of St. Louis is an Equal Opportunity Employer.
All qualified applicants please apply on-line at http://careers.stlouisfed.org/openings.cfm Req 226753.
St. Louis, MO
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