Director of Communications & Marketing
Norwich University - Northfield, VT

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The Office of Communications is a University-wide resource that informs and engages internal and external audiences through strategic communications and marketing. It uses a team approach to shape the face and voice of Norwich University by telling its remarkable story, raising the profile of the institution, and building pride among alumni, students, parents and friends.

The Director of Communications & Marketing is responsible for the development, implementation and evaluation of a comprehensive outreach strategy. This requires an understanding of Norwich University’s unique brand and the ability to strategically position the institution in the marketplace and general public. The Director oversees a 12-person team responsible for advancing the university’s reputation, enrollment, alumni engagement, volunteerism, and fundraising. S/he provides the vision and innovative thinking to ensure the university’s communications and marketing remain fresh and relevant to all audiences.

This position resides in the Office of Development, Alumni Relations & Communications. The Director reports to the Assistant Vice President for Alumni & Volunteer Relations.

Responsibilities: Providing leadership and strategic direction for all university outreach, including Admissions materials; ensuring that graphic, editorial and branding standards are met in print, web, email and social media communications; conducting relevant market research and monitoring trends; and partnering with the Office of Admissions to develop effective recruitment tools.

Formulating and administering policies that advance the integrity of the university; providing a strategic perspective for senior management, other staff and volunteers; advising academic and non-academic departments on internal and external communication strategies.

Leading, motivating, and evaluating a team of talented professionals; maintaining a climate that attracts and retains qualified personnel; engaging staff in process as well as tasks; encouraging collaboration, and coaching people to success. Also responsible for budget management and cost controls.

Qualifications: The Director must have a keen understanding of the Norwich experience and the ability to translate its unique brand into actionable strategy. S/he must be organized and able to juggle multiple priorities including maintaining quality control within the department, meeting deadlines, and effectively communicating critical information to team members in a timely manner. S/he must be familiar with analytics and use them to determine effectiveness of strategies over time.

The Director must have excellent interpersonal skills, including the ability to develop constructive and cooperative working relationships with people of diverse interests such as alumni, faculty, staff, students and parents, as well as media representatives. S/he must demonstrate creative problem solving skills without sacrificing professionalism. The Director must be willing to delegate as needed, clearly articulating expectations, and supporting individual and team success without micromanaging. S/he must be available to work occasional nights and weekends. S/he must model professional and positive behavior, anticipating occasional conflicts and facilitating resolution. Most importantly, s/he must exemplify Norwich University’s guiding values of respect, integrity and accountability.

Education and Experience:
The Director of Communications & Marketing should have a relevant advanced degree and a minimum of 10 years of progressively responsible experience in strategic communications, marketing management, or public relations. Experience in higher education preferred. S/he must have a proven ability to develop and execute strategies for print, Web, social media, and other communications and marketing platforms. The successful candidate will have a record of professionalism, team development and leadership skills including a minimum of five years experience hiring, training, supervising and appraising personnel. S/he will have experience developing and managing budgets as well as conducting market research and using analytics to determine effectiveness over time.

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