Tenet, through its subsidiaries, owns and operates acute care hospitals and numerous related health care services. Our mission is to be recognized for our commitment to our people and partners who provide quality, innovative care to the patients we serve in our communities. It's a spirit you can experience first-hand and it's a philosophy that can enhance your own approach to health care and your career goals.
Description:
The Physician Relationship Manager is responsible for strategically planning and implementing outreach efforts focusing on physicians, community groups, and other potential referral sources in the hospital's target markets. The position primarily focuses on developing and improving hospital referral relationships with physicians in the service area, with the goal of maximizing referral and redirection opportunities for both inpatient and outpatient services.
Other responsibilities include the following: Responsible for strategically planning and implementing visits to physicians, physician office staffs and other potential referral sources throughout the primary and secondary markets. Report on the activity level and outcomes of activities on a regular basis, focusing on increases in volumes and/or addressing issues. Consistently meet company standards for the number of Admissions, Surgeries and outpatient visits per month. Emphasize sales objectives based on market assessments and physician needs, as well as oversee the maintenance of good account relationships and the development and implementation of innovative selling ideas and methodologies. Provide intelligence to appropriate hospital departments as to process improvements requested or suggested by physicians.
Thoroughly research physicians (e.g., office visits, scheduled meetings, patient referral patterns, etc.) to understand how they might increase hospital utilization. Oversee the creation of a target list of physicians in the primary and secondary service areas whose business the hospital seeks. Assist in the development of service line marketing plans whose target audience is one or more of the targeted physicians. Demonstrate knowledge of the hospital's and competitor's strengths and weaknesses regarding service lines, technology, and physicians and provide solutions for gaining a competitive edge against the competition. Serve as a resource for the hospital in the development and implementation of physician recruitment and retention plans for the facilities and for physician outreach in the facility's service areas. Monitor outcomes of volume growth activities for the purpose of identifying process improvement opportunities. Assume responsibility for overall execution of consistent physician sales strategies throughout the hospital with a focus of increasing volumes. Work with hospital leadership team and directors to communicate operational and service issues, as identified by physicians, and follow up with physicians as to resolution of the issue.
Qualifications:
Bachelor's degree in Marketing or related field; a Master's degree is a plus.
Qualified candidates will have a minimum of three years successful and verifiable sales experience. Healthcare experience is preferred with a heavy emphasis on patient volume growth. Experience in physician relations, network development or a similar role in hospital marketing and business development. Ability to package and articulate benefits of change/value propositions to physicians and their staffs. Excellent human relations skills are required. Thorough knowledge of global physician healthcare issues, including managed care/reimbursements, physician and hospital-based practice operational issues and physician/medical staff credentialing and governance. Ability to understand basic referral trends and sources and interpret/relate such data to market research. Must be knowledgeable of standards and laws applicable to physician recruiting, business development, and physician planning issues. Strong project management skills and follow-through from vision to execution, with measurable results to the bottom line. Excellent at team building and motivating people. Able to instill a higher level of enthusiasm, energy and dedication to all employees.
EXPERIENCE IN MEDICAL DEVICE OR PHARMACEUTICAL SALES WOULD BE HIGHLY DESIRABLE, WITH A PROVEN TRACK RECORD SELLING INTO PHYSICIANS AND PHYSICIAN GROUPS.
Job: Non-Clinical/Administrative
Primary Location: CA-Modesto
Hospital/Facility: 930-Doctors Medical Center of Modesto - Modesto, CA
Job Type: Full-time
Shift Type: 8 Hour Day
Tenet Healthcare - 2 years ago
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