Advertising Specialist, Jacksonville/Wilimington, NC - AutoTtrader.com Job
AutoTrader.com - Wilmington, NC

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Advertising Specialist, Jacksonville/Wilimington, NC - AutoTtrader.com-130313

Description

Job Description

The Advertising Specialist will be responsible for generating revenue within their defined account list and prospect territory. They will work closely with automotive dealers in an assigned territory to provide a consultative sales-assessment of their Internet advertising needs and offer creative solutions to help them reach their business and sales objective. The Advertising Specialist will provide the highest level of customer service and expand revenue opportunities in existing customers by maximizing the benefits of the products and services offered by AutoTrader.com. Customers may include both independent dealers and franchise dealers. This position will spend the majority of time in the field with the current customers and defined territory account management.

Responsibilities

Account and Territory Management
- Generate and expand relationships with assigned customers and prospects to maximize revenue opportunities and minimize customer cancellations
- Consult with dealer partners to determine their business needs and offer the best utilization of the products and services offered
- Prioritize assigned customer list to focus on revenue potential
- Establish a service call plan for assigned territory
- Ensure billed revenue is collected within designated time frame

Relationship Building

· Build strong relationships with the Owners and General Managers within the dealership to ensure time is spent with decision makers who can approve ad spend for products and services being purchased and resolve issues in a timely manner

· Consult and expand relationships with customer or prospect to reach a broad cross section of the business

· Develop cooperative relationship with key ATC team members

Planning
- Determine, in consultation with the customer, the best product combinations for each assigned account based on a customer needs analysis
- Use Customer Relationship Management system to track progress and identify opportunities for revenue and service

Qualifications

Minimum Qualifications
- 2+ years experience in Account Management required
- Prior Outside Sales and Service experience preferred
- Knowledge of the territory’s competitive landscape preferred
- Knowledge of and experience in advertising or media sales (radio, television, internet, print) or the auto industry is preferred
- Proficiency in using Customer Relationship Management Systems to generate and present the most appropriate information/reports
- High School Diploma or GED Required

Job: Dealer Sales
Primary Location: US-NC-Wilmington

Other Locations
: US-NC-Jacksonville
Schedule: Full-time

About this company
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