Category Analyst - Southeast
Red Bull North America, Inc. - Atlanta, GA

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The Category Analyst will be responsible for collection of data from multiple sources (IRI, Nielsen, Consumer Data, Empower IT, dunnhumby, etc.) to create best practice selling stories and to identify opportunities for Red Bull in volume, share, promotion, price and shelf space. The candidate requires an advanced working knowledge of all resources and tools required to complete and present category development related projects.

Key internal interactions are with the Category Development Managers in the Business Units and on Customer Teams.


1. Supports the BU sales and category development teams in report creating and data analysis

Create templates and executive summaries to analyze market trends

Identify opportunity gaps in volume, share, pricing, promotion, shelf space and product distribution

Implement solutions and track, measure, and commnicate results

2. Work with Category Development Managers to establish best practice reporting, and take on responsibility for report updates, both weekly and monthly

Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy

Work with Category Development Managers to define data standards

Provide backup to HQ Category Development Manager

3. Provide support to BU sales and category development teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis

a. Coordinate efforts and communications within the BU to ensue all information and analytical requirements are met

Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service

Assist account teams on system applications, data access and application, and requests for information

Responsible for the management and maintenance of databases, reports, and applications

4. Provides analytical support with accompanying insights in the creation of Category Initiatives

Utilizes a variety of category management tools on special projects with an eye to building productivity for the Business Unit

Mine consumer/shopper data to develop insights and identify opportunities

Perform post program results analysis



1. Strong analytical and problem solving skills and the ability to interpret analysis results, formulating recommendations, developing presentations and presenting action plans to customers to achieve desired business results

2. Strong history of creating fact-based analyses, and the ability to integrate multiple tools to solve problems

3. Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding

4. Four-year college degree in business or related field

5. Two years related work experience

6. Expert in Microsoft Office Suite including Excel, Powerpoint, and Word

7. Space Management Software Experience preferred

8. Advanced Excel Pivot Tables & MS Query, including using VBA to automate and add value to reports.

9. Experience with syndicated data tools such as IRI Xlerate and/or Nielsen Nitro systems

10. Self starter, detail oriented, highly organized, ability to multitask and work in a team oriented environment

11. Enjoys working in a fast paced, quickly evolving role

12. Strong customer service aptitude, ability to work with all levels of the organization from Field Level to Executive Management

Red Bull North America, Inc. - 19 months ago - save job - - block
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About this company
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You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous energy drink around...