The purpose of this position will be to provide primary and secondary market research support and analysis to marketing teams.
Job Requirements: o Drive execution of both secondary and primary (qualitative and quantitative) market research projects
o Partner with marketing teams to identify and/or clarify research needs and define/refine project goals/objectives
o Draft/edit questionnaires and discussion guides, as needed
o Implement surveys, as needed, using a survey programming tool for in-house hosting and execution
o Support research vendors on project execution and provide insight and guidance to achieve research objectives.
o Perform data analyses using raw data files and cross tabulations (via SPSS, MiniTab, Excel, etc.) and interpret results to drive business decisions
o Write/Edit reports, as needed, on results from internal and external (vendor executed) customer surveys
o Partner with marketing teams to identify and recommend key actions and/or strategic imperatives from the research findings
o Drive/Facilitate awareness and implementation of research findings within/across the organization
o Bachelor’s degree
o 3 years of experience doing primary market research, including experience in both qualitative and quantitative methodologies
o Hands-on experience with the following:
-Research design and sampling
-Data analysis and report writing
-Ability to synthesize findings into meaningful actions and strategic imperatives
o Familiarity with industry best practices for secondary data resources, preferably within healthcare
o Proficiency using Excel and/or SPSS to conduct data analysis
o Consultative and proactive
o Ability to work in a matrix organization
o Team oriented with ability to work independently
o Masters or advanced degree in business or research associated discipline
o Excellent project management skills
o Training in statistics, including proficiency in a stats software packages such as SPSS or SAS
o Experience with survey design software
Physical Job Requirements:
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers.
While performing the duties of this job, the employee is regularly required to talk or hear, frequently required to sit and reach with hands and arms, and regularly required to stand; walk and use hands to finger, handle, or feel.
Quirk's - 20 months ago
Medtronic, Inc. is engaged in medical technology. The Company functions in seven operating segments that manufacture and sell device-based...