Digital/Web Support Manager Job
Pearson - Coventry, RI

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Req Number: 2376BR
Position Title: Digital/Web Support Manager
Contract Type: Established/Permanent
Position Type: Full Time
Advertised Salary £30,000 to £40,000
Place of Work: Coventry
Country: United Kingdom
Business Unit: Work Based Learning

Business Unit Information: .

Position Description

Position Summary:
The post holder will be responsible for managing the development of Pearson WBL’s web strategy and creating content for Pearson WBL webpage and other digital channels

Key Role-Specific Deliverables:
  • Manage Pearson WBL’s communications through digital channels; developing and executing the digital marketing strategy to promote existing and new Pearson WBL products and services
  • Identify and prioritise digital marketing objectives for Pearson WBL; collaborating with the wider Pearson WBL team to define the key messages; ensuring digital content is tailored to the intended audience
  • Manage the content upload and information refresh for Pearson WBL’s internal and external webpage to maintain content accuracy
  • Conduct ROI measurement and performance improvement actions on all aspects of digital marketing
Key Customers & Stakeholders:
  • Pearson Learning Technology Team
  • Pearson Vocational Marketing
  • Sales Directorate
Candidate Profile

Desirable Skills, Knowledge and Experience:
  • Professional qualification in marketing, web management or design or related discipline

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