Media Planner
ZenithOptimedia - San Francisco, CA

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  • San Francisco
Zenithmedia
At Zenithmedia we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that client' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Zenithmedia is searching for Media Planner's to work from our San Francisco office.

Overview: Prepare and implement media plans for client accounts across all types of media.

Responsibilities:
Provide research for and write media Point-Of-Views (POVs). Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use.
Develop media strategy and recommendations under supervisor guidance.
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions.
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
Review and verify media buys to ensure proper execution.
Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
Liaise with Strategic Resources department for use of syndicated resources.

Requirements:
Bachelor’s degree, along with 2+ years media planning experience (agency environment) across all types of media
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
Proficiency in Word, Excel and PowerPoint

ZenithOptimedia, an equal opportunity employer, values the diversity of our workforce and our culture.
Please forward resumes to recruiting@zenithoptimedia-na.com .

Monster - 3 years ago - save job - block
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