VP, Media
Charter Communications - Stamford, CT

This job posting is no longer available on Charter Communications. Find similar jobs:VP jobs - Charter Communications jobs

Responsible for developing media buying strategies and tactics to support Company objectives in line with short and long term business goals. This position directs the cross-functional team in all projects including media buying campaigns, post campaign analysis and summary report, while increasing performance and driving company growth. This position requires a detail oriented focus with extensive knowledge of television, radio, billboard, print, mobile and digital advertising and a proven track record in operational excellence. Will manage small in-house staff and external agency relationsips. MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently support all efforts to simplify and enhance the customer experience Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement applicable tests; analyze campaign performance across key metrics and ensure flawless execution Direct broadcast and cross channel insertion media team to manage campaigns and test cycles for customer acquisition and migration from inception through post campaign analysis Drive advertising efficiencies and effectiveness; accountable for large multimillion dollar media budget, ROI and cost per connect to drive profitable revenue and operating cash flow Develop and maintain responsive and reliable relationships with external media vendors and advertising agencies Make advertising purchase decisions that reach all key demos and channels including but not limited to traditional media, regional sports, ethinic programming, etc for both urban and rural DMAs Negotiate contracts with advertising agencies. Sharp focus on maximizing spend and reach Attention to detail ensuring final creative and placement are in strategy and brand consistent with target audience Manage change control. Schedule, monitor, evaluate and adjust advertising as needed Supervise a team that develops, maintains and communicates campaign calendars for all targets, products, offers and geographic areas Communicate overall advertising plans and strategy to field personnel Communicate with internal and external research groups, industry organizations and other sources of expertise Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables Responsible for hiring, training and developing staff, and drive a high performance culture and environment REQUIRED QUALIFICATIONS Skills / Abilities and Knowledge Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional and pleasant manner Demonstrated organizational agility Demonstrated strategic agility Ability to anticipate and adapt to changing competitive landscapes Ability to manage and foster change Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business expertise Creative/Strategic/Thinks “outside the box” Ability to conduct formal presentations to all levels of management on issues or findings Ability to make decisions and resolve problems while working under pressure Ability to supervise and motivate others Ability to maintain confidentialityAbility to show judgment and initiative and to accomplish job duties Ability to work independently Ability to analyze and interpret data to make recommendations based on analysis and expertise Strong attention to detail balanced with the ability to think strategically Highly developed capacity for teamwork and a strong focus on the customer Penchant to work with a sense of urgency Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications Education Bachelors Degree in Business, Marketing or related discipline and/or an equivalent experience Related Work Experience 15+ years Advertising experience 8+ years Management experience 3+ years Project Management experience PREFERRED QUALIFICATIONS MBA / Masters preferred Industry specific experience preferred Knowledge of cable television, high speed Internet and phone products and services preferred WORKING CONDITIONS Office Environment
        Primary Location


        About this company
        924 reviews
        Charter Communications navigates the waters of US cable services. The cable system operator has about 5 million mostly-residential...