Senior Product Marketing Manager
iRobot Corporation - Massachusetts

This job posting is no longer available on iRobot Corporation. Find similar jobs: Senior Product Marketing Manager jobs - iRobot Corporation jobs

The Remote Presence business unit at iRobot is focused on B2B solutions with a state of the art autonomous mobility platform. We are looking for a seasoned marketing manager with strong experience in the B2B technology industries. The candidate MUST be someone who thrives in an entrepreneurial setting and enjoys rolling up their sleeves and getting things done. In this role, the product marketing manager is expected to be a key contributor in other areas of marketing such as brand marketing, direct marketing, etc. Multi-discipline experience is desired.

Essential Functions/ Job Duties:
  • Direct all marketing activities for the BU, as an individual contributor and by leveraging shared corporate marketing resources
  • Develop positioning and value statements for product offerings and target markets
  • Develop and manage sales tools and programs with channel partners
  • Lead the development of sales enablement materials & collateral, including new business presentations, brochures, product videos, case studies and other collateral
  • Define and manage product launches
  • Develop creative, cost effective lead generation strategies for new markets
  • Be the “voice” of the end user, and educate the organization on how to build, market and sell product that truly meets the needs of our customers
  • Participate in new business pitches, conduct win/loss analysis and manage competitive intel for the organization
  • Internal and external evangelist

  • Minimum 15 years in high-tech marketing roles
  • Extensive experience in B2B marketing
  • Significant experience in eco-system and channel marketing
  • Significant experience working in rapid-growth startups
  • Ability to grasp and translate complex technical features into benefits and selling points
  • Demonstrated track record of taking products to market and contributing to revenue growth
  • Keen understanding of the B2B sales cycle, and methods to quicken through sales support

iRobot Corporation - 23 months ago - save job
About this company
7 reviews
iRobot Corporation (iRobot) designs and builds robots. The Company's Roomba floor vacuuming robots, Scooba floor washing robot and Looj...