Director - Holiday Inn Express Brand Management
InterContinental Hotels Group - Atlanta, GA

This job posting is no longer available on InterContinental Hotels Group. Find similar jobs: Director jobs - InterContinental Hotels Group jobs

Recommend a friend - Band 5 USD

Do you see yourself as the

Director, Holiday Inn Express Brand Management

for the Americas region?

What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

Our Americas Corporate office, based in

Atlanta, Georgia

, is currently seeking a

Director Holiday Inn Express Brand Management

. This position has responsibility to develop research-based marketing and overall brand strategies, annual brand plans and 3-5 year strategic plans to strengthen the product positioning, and joint development and execution of tactics that support regional and global marketing objectives for an assigned brand. Additional key expectations include: determine the brand's strategic objectives in each target market, and direct the corresponding tactical initiatives to achieve those objectives; study and monitor the external competitive market, and provide recommendations to senior management for new or modified strategic programs; design services, tools, and resources to execute Brand & Enterprise Strategies as needed, and develop communication tools to effectively implement and monitor strategies in the hotel community.

Band 5

Salary Range $130,000 - $150,000

Qualifications

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience. 10+ years progressive work related experience with demonstrated proficiency in multiple disciplines/technologies/processes related to the position as well as 5 to 7 years managing teams and/or significant complex projects.

Technical

Skills and Knowledge

  • Project management experience in organizing, planning and executing large-scale projects from conception through implementation. Demonstrated experience in leading and developing people. In depth knowledge of marketing principles and strategic planning process.
Ability to develop effective brand marketing and channel marketing strategies in a multi-unit hotel or other travel/service environment as well as ability to analyze and interpret research data on consumer preferences and market trends. Must have previous experience with the use of analytical and creative problem solving skills to create effective marketing strategies which increase revenue generation.

Other Information

  • Ability to travel 15-20% of time required
In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program

.

Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

So what's your passion? Please click "Apply Online" and tell us how you could bring your individual skills to IHG.

IHG is an equal opportunity employer M/F/D/V

Job

:

Brand Management

Primary Location

:

AMER_North Amer-United States-GA-Atlanta

13/Mar/13

Schedule

:

Full Time

InterContinental Hotels Group - 2 years ago - save job
About this company
379 reviews
InterContinental Hotels Group PLC (IHG) is an international hotel business, which owns a portfolio of established and diverse hotel brands,...