Rubio's Restaurants - Marketing Director
Rubio's Fresh Mexican Grill - Carlsbad, CA

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Marketing Director

Rubio's is home to the "Original Fish Taco". Come be a part of a highly successful enterprise where opportunities abound and where you can work alongside motivated, fun people like yourself. So reel in an excited career with Rubio's. It could be the catch of a lifetime.

We are looking for an experienced Marketing Director to join our team in Carlsbad, California.

Job Purpose and Summary

The Marketing Director leads marketing communications for Brand Rubio’s. S/he will play a lead role in Rubio’s brand stewardship, beginning with repositioning the brand in our restaurants and aligning all aspects of our internal and external communication to reflect the brand’s new direction. Responsibilities include developing and implementing marketing strategies and tactics for point-of-sale merchandising, external advertising, media planning, product celebrations and other promotions, social media, e-club, advocates platform, website, gift cards, and packaging graphics. These activities include developing and executing the annual marketing calendar for chain-wide initiatives. This person will work closely with the Local Store Marketing Manager who is responsible for local trade-area marketing. This position will directly manage three marketing Team Members and relationships with Rubio’s external agencies, graphic designers and printing/fulfillment partners. This person will work cooperatively with the Marketing Team, the Culinary Team, Finance, Operations, IT, Real Estate Development/Design, and Rubio’s Executive Management to implement these initiatives.

Develop annual marketing calendar and execute marketing tactics for all product celebrations and other promotions throughout the year.
· Lead advertising efforts and media planning in traditional and digital media.
· Activate our fans via the e-club, advocate platform, social media, and website.
· Coaching
· Ensure the in-restaurant environment reflects the Brand identity.
· Oversee graphics development for all packaging.
· Budget management of initiatives.

Education: 4-year degree or equivalent, and MBA (preferred).

Experience: 7-10 years of restaurant, packaged goods or comparable marketing experience.

Knowledge: Demonstrated success with creating brand identity, leading consumer communications efforts including advertising and digital efforts, team/people development and managing external agencies.

Language Skills: Excellent oral and written communication skills required. Bi-lingual English/Spanish is a plus.

Reasoning Abilities: Strategic thinking, analytics (quantitative and qualitative), and creative problem-solving.

Other Abilities: S/he will excel in the core areas central to success in the role of: leadership (think big, develop a vision), gain support from various constituents, and make things happen). This person must have a positive, can-do attitude and take initiative.

Nature of the Job:

Travel requirements- 5-10%

Should your skill set and abilities match what we are looking for, you will receive an email directly from us with further information.

Due to the high volume of resumes received, we regret that we will be unable to respond to every inquiry personally.

Applicants and employees may be required to submit to drug testing and a background check before being hired.


* To all Staffing and Recruiting Agencies: Rubio ’ s does not accept unsolicited resumes or applications from agencies. Rubio ’ s is not responsible for any fees related to unsolicited resumes/applications.

Rubio's Fresh Mexican Grill - 17 months ago - save job - block
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