Web Media Specialist
Mount Carmel Health System - Columbus, OH

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Serving more than a half million patients each year, Mount Carmel is the second-largest healthcare system in central Ohio. Our more than 8,000 employees and 1,500 physicians utilize state-of-the-art facilities, advanced technologies and the latest procedures to accomplish our mission of healing patients' minds, bodies and spirits, and improving the health of the communities we serve. We pursue that mission through four hospitals, as well as in outpatient facilities, physicians' offices, surgery centers, urgent care centers, community outreach sites and homes throughout central Ohio. We're also dedicated to medical education, with six physician residency programs and Ohio's fourth-largest baccalaureate nursing degree program.

Job Summary: In accordance with the Mission and Guiding Behaviors, the Web Media Specialist is responsible for all communications and marketing functions that drive both internal and external brand awareness on the Web. Responsible for Mount Carmel's brand image online, the specialist will maintain content for all Mount Carmel external websites; maintain content for InSight (the Mount Carmel intranet); create, monitor and engage in consumer dialogues via social media; coordinate technical development; review, report and respond to analytics; and identify and develop strategies around emerging Web trends. Essential Responsibilities: Manages content for external websites and Mount Carmel intranet (InSight) via content management system. Ensures and coordinates the timely update of new information on web pages.

Works independently as well as with other marketing team members, communications staff, service line associates and project sponsors to create and update content. Develops appropriate site architecture. In collaboration with marketing team members, translates organizational brand and marketing activities into the Web/digital environment (including e-mail campaigns, online advertising, etc.). Evaluates web metrics for ROI on marketing efforts.

Works collaboratively with the Communications staff who are responsible for providing front page content for the Mount Carmel intranet (InSight). Creates and monitors consumer dialogue via social media, including blogs, social networking sites, etc. Wor

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For 118 years, Mount Carmel has been providing world-class health care with compassion, acceptance, respect and empathy. In that time, we've...