Lead Marketing Analyst
BMC Software - Houston, TX

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More than 20,000 IT organizations – from the Global 100 to the smallest businesses – in over 120 countries rely on BMC Software to manage their business services and applications across distributed, mainframe, virtual and cloud environments. With the leading Business Service Management platform, Cloud Management, and the industry’s broadest choice of IT management solutions, BMC helps customers cut costs, reduce risk and achieve business objectives.

Title: Lead Marketing Analyst

USA – preferably Houston, TX or San Jose, CA area, but option to work remotely

Job Function & Responsibility:

  • Analyze data to discern business relevant trends and opportunities and present recommendations to business leaders

  • Build and maintain reports, dashboards, and data visualizations in Tableau

  • Gather data requirements from stakeholders

  • Translate requirements into design and integrate data from multiple sources in SAS

  • Manage & conduct ad-hoc analyses in support of business requests

  • Use statistical and data mining techniques – such as linear/logistical regression, predictive modeling, cluster analysis, and CHAID

  • Work with closely with Web Analytics and Social teams to create comprehensive view of contact behavior across Marketing platforms

  • Work with Demand Generation team to perform segmentation of Marketing contact database

  • Manage BMC relationship with SAS

Position Requirements

Skills and Experience:

  • Necessary

    • 5+ years of SAS Base Programming

    • Strong analytical skills

    • Ability to integrate data across multiple sources

    • Advanced Microsoft Excel skills

    • Strong communication and presentation skills

  • Preferred

    • Experience creating reports and dashboards in Tableau

    • Experience working with SalesForce.com and Eloqua

  • Nice to Have

    • Experience with Adobe suite of Web Analytics Products (Site Catalyst, Discover, Report Builder, Test & Target)

    • Experience with Social Listening tools such as Radian 6


  • 5+ years experience in Data Analysis

  • Knowledge of B2B Database Marketing, preferably in High Tech/Software industry

BMC is an Equal Opportunity Affirmative Action Employer.

About this company
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BMC offers IT management solutions that help customers master the complexity of IT. From mainframe to mobile, BMC delivers the automation,...