SkillSoft has been a leader in e-learning since 1989. Our success is driven by the hard work, energy and creativity of our employees. If you want to be a part of a culture that blends the entrepreneurial spirit and innovation of a technology company with a passion for and commitment to learning, we want to connect with you.
At SkillSoft, we provide learning and support solutions that connect our customers’ business objectives with long-term success. In the same way, we provide you with a work environment that values respect, integrity and continuous learning. It’s an environment in which you will be able to develop your talents, achieve your goals and connect with the rewarding career you’ve always wanted.
Responsible for developing and executing marketing programs to create awareness and drive demand for SkillSoft products and services. The Marketing Communications Manager/Specialist will act as project manager and writer for a variety of marketing programs, including web sites, demand generation campaigns, events and other projects as needed. The ideal candidate will have excellent writing skills and the flexibility to support a variety of needs as they arise. Duties include:
Write and edit content to support lead nurture efforts, including emails, scripts, collateral and sales tools
Work with product marketing managers to develop and write white papers and solutions-oriented material
Write and update Web content under the direction of the Web Marketing Manager with an eye toward search engine optimization (SEO)
Work with public relations department to identify potential customers for case studies and then interview, write and obtain approvals for case studies
Support social media efforts with writing of blog posts, tweets and updates to various sites
Work with sales teams to develop compelling PowerPoint presentations to support a variety of solutions
Work with demand generation team to understand how campaigns are performing and improve over time
Analyze existing content and look for ways to repurpose within marketing campaigns
Manage a variety of programs through all stages of development from concept to execution to analysis and optimization
Occasional travel required.
Required Skills & Experience
Minimum 5 years experience in marketing communications or corporate marketing; Experience in enterprise software or e-learning a plus but not required
Experience working with B2B direct sales force is helpful
Writing is the primary skill needed – but successful candidate must be a top-notch communicator, able to work with many different constituents across the company
Strong proficiency in desktop applications (Word, PowerPoint, Excel) and understanding of Web best practices
Education and Certifications
Bachelors degree in communications, marketing or English
EEO Statement: It is the policy of SkillSoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), covered veteran status, genetic information or any other class protected by law.
Skillsoft - 3 years ago
SkillSoft provides cloud-based training courses and software for business and information technology (IT) professionals. It offers about...