Duties and Responsibilities: •
Identify, develop and deliver new quality inward investment projects and to identify/develop strong networking relationships with the decision makers of companies (and intermediaries) within the target market.
Identify, develop and help to deliver, incremental investment from existing investors, working closely with colleagues in the Sector Teams (ST), Regional Engagement Teams (RET) and Major Projects Team (MPT).
Work closely with trade development colleagues in the identification of trading opportunities and in providing information and guidance for Welsh businesses. Information and guidance will include, for example, advice on local trading conditions, market intelligence, off the shelf reports, key sector contacts and some bespoke research.
You will also work with trade development colleagues to help organise and deliver trade missions to target markets, liaising with UKTI, local trade organisations and groups, hotels and other organisations as appropriate.
Contribute to an annual and ongoing comprehensive and expansive sector and market analysis which should outline the business approach to be adopted, growth areas, company targeting and methodology, events and shows to ensure that operational targets are met and exceeded. It should include a focused activity plan.
Develop a thorough understanding of the business issues, dynamics, drivers and trends within your market. Understand how these factors impact on your inward investment and trade market, opportunities within it and the approach needed in your market to achieve success.
Prepare and present professional sales propositions to clients which positively influence decision makers of identified targeted companies to invest in Wales. In association with the ST, RET and MPT, develop tailored packages which encourage the organisation to ultimately invest in Wales.
Provide appropriate business intelligence and feedback to the ST, RET and MPT on sector specific developments, regional opportunities, product weaknesses and shortfalls in order to maximise the effectiveness and marketing message to potential inward investment prospects.
Undertake meetings with companies and organisations promoting Wales and generating inward investment and trade leads.
Attend appropriate conferences, events and seminars which support the continued personal development of the main business dynamics, drivers and trends across your target market.
Contribute to the preparation of an effective marketing/awareness programme in your market. In association with ST, RET, PMT and Marketing colleagues, identify high profile marketing events/opportunities which can raise the profile of Wales and improve the delivery of quality leads, enquiries and projects from the market.
Required Skills and Experience:
Bachelor’s degree preferably in business, marketing or communications.
5-8 years of marketing experience.
Self starter with the ability to make well judged and time critical decisions.
Clear motivation and personal commitment to meeting challenging targets.
Strong interpersonal skills.
Strong written and oral communication skills.
Ability to network with senior level officials.
A good knowledge of US and UK business cultures.
Demonstrated record in a business development, sales, or project management role.
An understanding of both private and public sector operations.
Required experience: 5+ years
Minimum required education: Bachelor's Degree
Job category: Production & Operations;Marketing & Product;Sales, Retail & Business Development
Doostang - 19 months ago