Search Marketing Analyst
Levelwing - Charleston, SC

This job posting is no longer available on Levelwing. Find similar jobs: Search Marketing Analyst jobs - Levelwing jobs

Job Descriptions:
Levelwing is seeking highly motivated individuals with an analytical background who will make meaningful contributions to our rapidly growing team. The ideal candidates will have a tireless work ethic, strong writing and interpersonal skills, ability to accurately manage numerous details, ability to multi-task and manage multiple assignments.

DUTIES & RESPONSIBILITIES:
Planning
  • Work with team members to develop digital marketing strategies that will meet client objectives
  • Conduct independent research needed to build framework, categories, and tactical campaign applications
  • Understand the strengths and weaknesses of the publishers that compose the comScore Top 250
  • Utilize media research tools and resources to aid in campaign development
  • Develop the final recommendation and buy summary
Media Implementation & Account Management
  • Coordinate campaigns from inception to fulfillment
  • Implementation and testing/troubleshooting of tracking and analytics solutions
  • Creation and development of all rules-based ROAS management applications
  • Daily management and optimization of campaigns
Results Analysis & Reporting
  • Create preliminary measurement strategies (testing, benchmarking, future implications)
  • Analyze and utilize all campaign data to improve campaign efficiencies
  • Develop and present client reporting, highlighting relevant learning gained and recommendations for future campaigns
Required Experience:
Work Experience: 2+ years of analytical, digital media, and/or online marketing experience
Education: Bachelor's Degree Required

KNOWLEDGE, SKILLS & ABILITIES :
  • Working knowledge and experience of Google and Yahoo! Bing Network search platforms
  • Detailed experience with digital display, lead generation, affiliate, email, mobile marketing, and search
  • Must have working knowledge of adserving platforms (ex: MediaMind, DFA, etc)
  • Proficient in managing large amounts of data and ability to interpret and extract meaningful insight from data
  • Understanding of the strengths/weaknesses of media research tools and how to effectively use them
  • Strong working knowledge of day-to-day media planning, media buying, trafficking and post analysis
  • Must be extremely detail oriented with strong attention to follow-through
  • Communicate effectively in both written and verbal form
  • Flexible in work functions and duties
  • Ability to manage multiple clients and campaigns and meet deadlines
  • PC proficiency and strong skills in MS Office Suite (Outlook, Word, PPT, Excel) essential
  • Working knowledge of Omniture SiteCatalyst , Omniture SearchCenter , Google Analytics or other major analytics platforms
  • Exceptional time management skills
  • Strong leadership and teamwork skills
  • Must be able to work in Charleston, SC office
  • Must be able to focus for long periods of time at a computer screen given the nature of the digital business
DISCLAIMER The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.

Levelwing is an Equal Opportunity Employer
Keyword: Data Analyst,Digital Media/Data Analyst,Digital Media,Online Marketing,Digital Marketing,Digital Advertising,Online Advertising,Analytics,SEM
From: Levelwing

Levelwing - 22 months ago - save job
About this company
2 reviews
Levelwing creates digital marketing solutions, mining and analyzing data to help businesses market and operate with greater clarity and...