The Sustainable Energy Department (SEG) consists of four teams: Energy Anchor team (SEGEN); the Energy Sector Management Assistance Program team (SEGES); Extractive Industries (Oil, Gas & Mining) teams covering Partnerships (SEGM1), and Operations (SEGM2), as well as SEG Front Office. The Bank’s Oil, Gas and Mining practice, provides investment, policy and advisory services in these sectors. SEGM1 focuses on anchor and global partnership activities related to oil, gas and mining, including the Global Gas Flaring Reduction Partnership (GGFR).
GGFR supports national governments and the petroleum industry in their efforts to reduce flaring and venting of gas associated with the extraction of crude oil. This World Bank-led public-private partnership has more than 30 country and industry partners, including the world’s major petroleum companies and gas flaring countries and is funded from the Partners’ contributions to the GGFR Trust Fund. The GGFR is governed by a Steering Committee chaired by the Director, Sustainable Energy, Oil, Gas and Mining, who also represents the World Bank on the committee.
The GGFR Steering Committee recently approved a scale up and extension of the partnership 2013-15 (Phase 4). The budget for the extension is US$12 million, enabling a more comprehensive approach to gas flaring reduction efforts, with deepening country activities along the gas value chain. The Phase 4 work program will also bring more efforts to bear in partnership with the Bank’s Regions and other development agencies to accelerate flare reduction by assisting in gas infrastructure and gas market development. The overall goal is to increase the utilization of flared gas to expand access to electricity and cleaner household fuels.
The position, mapped to the Bank Group’s Communications Network, reports directly to the Manager of the GGFR. The GGFR Communications Officer is also the focal point for all internal and external communications on natural gas issues within and from the Sustainable Energy Department, working as part of a team of communications professionals within the Sustainable Development Network. (S)he will work in close alignment with and support the strategic priorities of the Sustainable Energy Department, and in alignment with the overall SDN strategic communications direction as it evolves and is led by the SDN Communications Advisor. (S)he will report jointly and primarily to the Manager of the GGFR, the Director of the Sustainable Energy Department, and secondarily to the Senior Communications Officer for Sustainable Energy. The position is based in Washington DC and entails significant international travel.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 3 year term appointment.
Duties and Accountabilities:
The Communications Officer will plan, develop, and implement effective, high-visibility, outcome-oriented communications and outreach strategies for GGFR. These aim to raise awareness and understanding about the role of natural gas in development and the World Bank’s Global Gas Flaring Reduction partnership across multiple countries. Also s/he will contribute to broader strategy development with regard to the partnership's overall work program, and chair a partnership-wide sub-committee on communications-related issues. Specific duties may include the following:
• Planning, designing, and implementing a communications strategy, including outreach activities, for GGFR’s phase 4 (2013-2015). Monitor its impact, e.g. webpage visits/downloads, media coverage;
• Lead the GGFR Partner Network on communications-related issues, which includes representatives from public and private GGFR partners. This Communications Network provides advice on overall communications strategy, work to share gas flaring reduction successes among partners, publicize relevant information and promote gas flaring reduction events sponsored by the GGFR;
• Promote increased media coverage for and understanding of the GGFR’s work in the oil and gas industry and development community by developing media contacts and providing newsworthy information to global, regional, country-specific, and industry publications and other relevant media;
• Improve and update GGFR’s web pages. Develop tools and continuously replenish online multimedia content, including success stories and information on GGFR activities, program events and results. Integrate social media to explain and promote GGFR’s program;
• Create promotional material, plan and organize conferences, as well as information, expert and media events around GGFR’s objectives, activities and achievements. This includes writing, preparing, producing and disseminating both routine and complex outreach products (e.g., backgrounders, media packets, news releases, op-eds/articles, radio/TV broadcasts, PowerPoint presentations, brochures, Q&As, website stories, speeches, briefing notes, etc.) that promote the strategic and timely flow of information and key messages about the GGFR partnership, its policies and operations to key internal and external audiences;
• Ensure frequent interaction with GGFR manager, team members, communications staff across the Bank including especially those in SEGEN/SEGOM, in partner institutions, Chair of the Steering Committee, and other colleagues across the World Bank Group;
• Initiate and sustain effective professional relationships with key internal and/or external constituencies (including the media, NGOs, academia, partners, government agencies, parliamentarians, etc.). Identify opportunities for and forge strategic partnerships both inside and outside the Bank to improve dialogue and outreach and to strengthen the Bank's GGFR partnership overall effectiveness and image;
• Monitor and analyze industry, and project-specific news and developments to guide the department with feedback on the public environment for gas and gas flaring issues. Advise the GGFR Manager and other relevant team members and partners on trends, news developments, or changing/unexpected circumstances that may impact the GGFR and its work, and helps to determine appropriate strategic responses to address them;
• Plan and coordinate logistics for press briefings, major conferences and seminars, public or broadcast appearances, and other communications-related activities sponsored by GGFR. May provide guidance to others charged with developing various communications products for specific campaigns;
• Provide cross support on communications related issues to other global programs housed in SEGOM, such as EITI, and the Policy Division;
• Consider the use of survey and polls to get better information about gas flaring attitudes and awareness to gas flaring;
In addition to meeting Bank-wide competencies for a Grade GF position, the candidate should have:
• Master’s or Bachelor’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years of relevant experience OR a BA plus 10 years of relevant experience;
• Thorough knowledge of and practical experience in full range of communications approaches, tools and methodologies essential to planning, executing and monitoring communications strategies, e.g. audience outreach, media relations, social marketing, message-targeting, and related areas;
• Proven writing, editing, and presentation skills, with a strong command of English and an ability to convey complex ideas in a creative, clear, direct, and lively style; ability to produce professionally written presentations, talking points, speeches, press releases, feature articles, and publications both offline and online;
• Ability to plan and successfully implement a comprehensive outcome-oriented communications program in support of defined objectives, including development and implementation of monitoring and evaluation systems;
• Ability to identify communications-related opportunities and risks in an international environment, along with political awareness and sound judgement;
• Demonstrated ability to work and deliver under pressure and tight deadlines;
• Proven experience and familiarity with website content development and management, including writing and editing for the web and social media;
• Strong computer skills; ability to use standard packages, e.g. Word, Lotus Notes, PowerPoint, Internet, Excel;
• Experience with international lending institutions, global programs, energy sector institutions, especially oil/gas companies, is an advantage.
Communication in International Development - Very good ability at communicating with internal and external partners, and can articulate their communication needs; solid understanding of relevant international development topics;
Social Media, Information Channels, and Communication Tools Awareness - Has moderate experience in and/or demonstrates excellent familiarity with and working knowledge of media channels and tools;
Access to Information Policy - Full understanding of risks and opportunities of increased access to information, with in-depth proficiency sufficient to handle the distribution, design, and delivery of communications products;
Content Development - Has moderate experience in and/or demonstrates proficiency at a level sufficient to take full responsibility for the development of communication materials or lead others in developing drafts of communication materials;
Content and Style Editing - Has moderate experience in and/or demonstrates substantive working or functional proficiency level sufficient to rewrite or edit complex communications products for purposeful structure, clarity of ideas, and the logical, persuasive presentation;
Communication Strategy, Planning, and Execution - Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy for moderately complex project;
Relationship Management and Political Awareness - Has moderate experience in and/or demonstrates a level of working or functional proficiency sufficient to strategize, plan, and implement the development and maintenance ofrelationships with critical internal and/or external constituencies to foster;
Client Orientation - Takes personal responsibility and accountability for timely response to client queries, requests or needs, working to remove obstacles that may impede execution or overall success;
Drive for Results - Takes personal ownership and accountability to meet deadlines and achieve agreed-upon results, and has the personal organization to do so;
Teamwork (Collaboration) and Inclusion - Collaborates with other team members and contributes productively to the team's work and output, demonstrating respect for different points of view;
Knowledge, Learning and Communication - Actively seeks knowledge needed to complete assignments and shares knowledge with others, communicating and presenting information in a clear and organized manner;
Business Judgment and Analytical Decision Making - Analyzes facts and data to support sound, logical decisions regarding own and others' work.
The World Bank - 22 months ago