Channel Marketing Program Manager
HP 4,573 reviews - Houston, TX

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Channel Marketing Program Manager - 1021919 Description
      • Deliver a solution with sound value proposition
      • Execute marketing plan or a solution through cross-functional alignment and coordination
      • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
      • Create positioning, messaging, sales support and solution content within a customer segment or industry context
      • Identify/develop innovative/ breakthrough program metrics/benchmarks
      • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets
      • Direct the development of messaging framework and content for marketing programs and vehicles
      • Set overall strategic and tactical direction for marketing programs that generate revenue and share

      Education and Experience Required:

      • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
      • 7+ years marketing experience
      • Industry, sales and/or channel experience

      Knowledge and Skills Required:

      • Expert knowledge of marketing principles, practices, tactics and tools
      • Experience in developing and driving consistent field adoption of industry/segment message
      • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
      • Familiarity with and/or experience in partner marketing
      • Excellent written/oral communications and analytical skills
      • Excellent interpersonal skills; ability to build and manage virtual teams
      • Excellent negotiating skills
      • Ability to interface effectively with all levels of management and functional disciplines
      • Excellent influencing and consensus-building skills

      Critical Competencies to Drive Business Results:

      Relationship Marketing
      Fosters relationships directly with selected customers to maximize the value they contribute

      Customer-Specific Propositions
      Uses insight to develop custom product and service propositions for key segments

      ROI Tracking & Reporting
      Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources

      Marketing Basics
      Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.

      Marketing Resources
      Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making

      HP Marketing Strategy
      Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives

      Customer Insight Marketing
      Generates and applies actionable insights to build competitive advantage

      HP Marketing Partners
      Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals

      Change Management
      Develops methods for supporting innovation and change across the organization

      Problem Solving
      Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution

      Job - Marketing
      Primary Location - United States-Texas-Houston

      Schedule - Full-time
      Job Type - Experienced
      Shift - Day Job
      Travel - Yes, 25 % of the Time

      About this company
      4,573 reviews
      HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like...