Station Products & Innovation - Marketing & Communications Intern
Public Broadcasting Service - Arlington, VA

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POSITION TITLE : Station Products & Innovation - Marketing & Communications Intern (Summer)
DEPARTMENT: PBS Interactive – SP&I
SALARY: $12.00/hour (undergrads and recent grads) & $15.00/hour (graduate students)
TIME COMMITMENT : May – August 2013; 30 hours/week

INTERNSHIP OBJECTIVE:
Work with the Stations Products & Innovation team to promote innovative products, build community and enhance new media capabilities among PBS Member Stations

ESSENTIAL DUTIES:
Work with Station Products & Innovation and the Digital Entrepreneurs Initiative to generate excitement for our products, services and opportunities among public media stations;
Help evaluate, identify, and promote trends in the digital media sphere and how it relates to PBS products and services (e.g. mobile, social media, etc…);
Research, write and edit blog articles regarding high profile PBS products for stations and new media topics; Schedule/recruit station drafted posts for SPI Blog
Assist with administrative tasks related to the deployment of station-focused products (support efforts of team in creating status updates, webinars, trainings, etc…);
Help promote and drive adoption to PBS products and services through product marketing and communication;
Write and edit audience facing product documentation, best practices, and FAQs.
Actively search out topics/articles of importance to public media industry to share
Monitor forums and sites for conversations relative to the Public Media Web development community.
Cultivate an online community of industry professionals to discuss and collaborate on projects, relevant issues and new technologies
Participate in social media conversations via Twitter and Facebook

JOB REQUIREMENTS:
Identify, promote and present digital media and/or public media trends and how it relates to the betterment of PBS Member Stations;
Lead marketing, communication and research efforts of digital audit of PBS system;
Excellent writing, editing, and research skills and strong spelling and grammar skills; Specifically writing for blogs, e-newsletters, and product documentation;
Experience with social media platforms (specifically Twitter, Facebook and various blogging tools); knowledge of emerging social media platforms and online communications tools;
Strong skills in typing/word processing, spreadsheets, electronic communications systems, using the Internet, Outlook, and Microsoft Office;
Solid organizational and diplomatic skills;
Excellent communication skills;
Technical web knowledge of HTML, CMS, CSS and API concepts preferred but not required;
Knowledge of Graphic Design (e.g. – Photoshop), Web Design (e.g. – DreamWeaver) and video recording and editing applications (e.g. – Final Cut Express, Final Cut Pro) preferred but not required.

EDUCATION/MAJOR:
Digital Media/Communications related with possible marketing and communications focus

OTHER DESIRED KNOWLEDGE/SKILLS/QUALITIES:
Outgoing, enthusiastic, self-motivated, fast-learner, works well in a dynamic team setting;
Interested in the power of community and building community online;
Excited by the possibilities of new technologies, particularly any related to visual design and video;
Strong attention to detail and customer service skills; and
Able to multi-task, willing to learn and collaborate within the organization.

SKILLS THE INTERN MIGHT GAIN:
Knowledge and experience of the issues and opportunities of working in a new media environment;
Building a solid portfolio of a variety of writing, video and design samples;
Knowledge of emerging online technologies, products and concepts;
Experience managing a large network online community;
Experience with meeting and event logistics;
Knowledge and experience with marketing and customer service principles;
Knowledge and experience of working in Public Media; and
Valuable networking connections.

PBS is an Equal Opportunity Employer M/F/V/D

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