Marketing Senior Manager
Carlson Wagonlit Travel - Indiana

This job posting is no longer available on Carlson Wagonlit Travel. Find similar jobs:Marketing Senior Manager jobs - Carlson Wagonlit Travel jobs


The Marketing Senior Manager will allow CWT to project a much more powerful, leading brand image based on the sum total of products, services messaging, branding and events.

This position is an operational business leader and process owner responsible for leading the marketing system (global, regional, country) in the planning and management of a go-to-market process.

Key objective is to move from an individual, product-driven launch process to a more synchronized framework. In this framework, best-in-class results will be achieved by leveraging, linking and combining announcements, launches, programs, campaigns, and messaging into market-defined windows. Ensures that key deadlines and deliverables are met in each Planning cycle, and that documented process is maintained and improved based on feedback. This will ensure CWT has one aligned, coherent plan to drive effective and efficient campaign in the marketplace.

Main responsibilities

Defines, updates and drives the Go-to-Market process and calendar:

include all global and regional marketing stakeholders within the company

define forums, and content requirements

work on products such as CWT Mobile To Go

Drive planning forums and ensures key milestones are well executed and on time

Lead process to define key Go-to-Market objectives and strategies

align with business goals and objectives

ensure cross-category leverage, market, and customer/segment focus

Drive integration and synchronization of global plans across:
products and solutions (new, enhancement)

segment offers

brand messaging and campaigns

programs and promotions

Consult/advise global and region marketing colleagues on the Go-to-Market Planning process

be a source of process and execution expertise

Develop clear and measurable goals for each Go-to-Market cycle:

report ongoing progress and results/outcomes

collect and act on process improvement feedback

Candidate profile


English fluent: strong written and oral communication skills

Ability to operate in a multicultural environment

Computer knowledge

Word, Excel, PowerPoint


Master degree preferred in marketing or business management


Results-driven, independent track record of outstanding individual performance and business results

Must possess strong initiative and drive for continuous improvement

Experience with managing significant culture change

Proven collaborative and influencing skills

Strong capabilities to influence where there is no direct authority

Excellent executive communication and interpersonal skills

Strong understanding of 360-degree integrated marketing and project management.

Communications agency experience a plus

International travel is required

Additional information

Prefered locations: Minneapolis, Paris or London.

About this company
190 reviews
Carlson Restaurants Worldwide (CRW) has a lot of Friday's for which to be thankful. A leader in full-service restaurants, the company...