Account Executive
RTC Relationship Marketing 4.52 reviews - Washington, DC

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Role: Supports day-to-day client communication for developing and executing marketing programs that meet client objectives. Builds strategy skills by learning from and working with senior team members and account leader(s).

Duties & Essential Responsibilities

  • Demonstrates a core understanding of relationship marketing tools and techniques
  • Develops an understanding of agency disciplines and collaborates across departments
  • Participates in and contributes to overall planning process
  • Works with client and account leaders to determine program parameters and overall requirements
  • Assists with program results, research findings, segmentation data, competitive activity, etc., with Account Management staff and other strategic partners across departments (e.g., Marketing Intelligence, Strategy & Insights, Interactive Strategy, etc.)
  • May develop program-specific creative strategies
  • Assists in the review of all creative and agency documents to ensure they are strategically on target
  • May analyze program results and makes recommendations
Client Relations
  • Acts as primary client contact on day-to-day program development and execution
  • Assists account leaders and strategic partners in preparing and delivering client presentations and recommendations
  • May assist client in defining and articulating strategy programs
  • Ensures client needs and deliverables are met on time and on budget in relation to all programs
  • Establishes and maintains a positive relationship with the client
  • Alerts account leaders of any current or anticipated client relationship disparities
  • Proactively solicits client feedback regarding agency performance and whether agency is meeting expectations and alerts account leader(s) of client feedback results
  • Proactively finds solutions to day-to-day issues/problems
  • Promotes and sells agency capabilities and services
  • Works to promote organic growth within the business
  • Demonstrates to client how agency adds value
Project Management
  • Takes ownership of programs and proactively coordinates and organizes efforts among departments
  • Researches and resolves program issues in conjunction with account leaders
  • Provides appropriate direction to team members and other departments to meet program and client deliverables
  • Works with agency team to raise issues/points of view and develop a unified agency point-of-view to client
  • Reviews all work of account team and other departments to ensure quality and timeliness and to ensure it meets client and program objectives
  • Secures appropriate external approvals before work is released
  • Ensures that sound agency business principles are applied and followed
  • Ensures that budgets and schedules are developed upfront and manages budgets and schedules throughout program
  • Oversees expenses and ensures that budgets will not be exceeded and that budgets are revised as needed
  • Identifies cost-saving measures throughout program development and execution
  • Continuously notifies team and client on program progress
  • Conducts “work-in-progress†meetings when necessary
  • Issues client contact reports and necessary program documentation
  • Assists account leader(s) on reporting to client status of fee and pass-through expenses
  • Works with account leader(s) with sell-in for new project ideas to client and utilizes additional agency and network resources
  • Coordinates individual projects within a program to ensure synergy
  • Prepares conference reports for internal and client meetings as needed
Staff Development/Team Building
  • Works with account leader(s) to develop team communication and strategy skills
  • Fosters and promotes a team working environment
  • May supervise, mentor and train junior Account Management staff
  • Works on own performance evaluation (P3) by reviewing performance, identifying gaps and recommending training and development needs as necessary
  • Assists Account Management team by identifying performance improvement areas and recommending training and development opportunities (e.g., E-Learning courses) in an effort to develop staff expertise
  • Attends and/or participates in department overview meetings, mentor program and in-house workshops when necessary
Agency Growth

=Actively participates in agency-wide training programs
  • Develops an awareness of new opportunities to grow clients’ business and generate agency revenue
  • Assists in new business development and presentations as requested
  • Adheres to agency-defined workflow procedures as directed by Marketing Services and/or executive leaders
  • Exemplifies fiscal responsibility by adhering to agency and client expense management and staffing policies and procedures
  • Upholds agency-wide policies, procedures and processes across the team

Minimum Experience & Other Requirements
  • Bachelor’s degree plus one to three years of related agency experience, or equivalent combination of education and experience
  • Competency in Microsoft Office, database, Internet environments and industry-standard software programs
  • Experience managing client relationships
  • Solid understanding of the various media in relationship marketing
  • Ability to work above and beyond the call of duty and provide guidance across departments in a team environment
  • Superior organization and prioritization skills and ability to meet high standards for quality and accuracy under tight deadlines
  • Ability to manage multiple projects and responsibilities simultaneously
  • Ability to offer proactive solutions and ensure successful progression without guidance when necessary
  • Ability to illustrate strong presentation skills and high level of comfort in front of clients
  • Superior communication skills, including but not limited to: writing long and short formats, presenting projects and listening to clients and working associates
  • Ability to exhibit client service approach with results-driven performance
Personnel Supervised
  • None
Working Conditions/Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Close vision ability is required.
  • While performing the duties of this job, the employee is regularly required to manipulate data on personal computers and operate office equipment including photocopiers and fax machines.
  • The work environment is a typical office building where the noise level is usually moderate.
This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents may be required to follow any other instructions, and to perform any other related duties, that may be required by their supervisor.

RTC an equal opportunity employer M/F/D/V. We are proud of our diversity!

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About this company
4.52 reviews
We are a full-service, relationship marketing agency with offices in Washington D.C., New York and Chicago. What distinguishes us from other...