Manager Digital Production -Television Group
Entertainment Industry Employer - Burbank, CA

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  • Provide input to the Media and Strategy teams to help set direction for all online campaigns
  • Actively analyze media performance with the ability to optimize based on data output in partnership with digital media agency
  • Work with internal and external research teams to deliver required assets for ROI modeling with paid media plans
  • Oversee all creative development in coordination with interactive agency partners to fulfill media buys including paid search, banners, homepage takeovers, custom creative, application development and casual games
  • Draft copy for various digital platforms including Hulu, iTunes, Newsletters and Facebook
  • Project manage timely delivery all made for digital video content and custom shoots including script writing, stage direction and technical requirements
  • Manage online content syndication including distribution of assets, supervision of the production calendar and copywriting
  • Support Social Media Managers with custom content creation on an ongoing basis
  • Work with traditional marketing counterparts, including on-air and print teams, to integrate interactive components into other channels when appropriate
  • Leads brainstorming sessions with the ABC Entertainment Marketing Group to find unique ways to promote ABC shows
Job Requirements:
  • Minimum of 5 years experience in product management, brand marketing, and/or digital media with focus on creative production
  • Advanced copywriting skills
  • Television and/or entertainment experience required
Bachelor's degree in Business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience.