How would you like to be part of an energetic company whose clients already include Harvard University, Buckingham Palace, and the U.S. Senate? CustomGuide is a leader in online training and 3,000 organizations in 40 countries are our clients. We’re looking for a talented individual to be our Online Marketing Director.

What Describes You

• You’re a start-up type, with lots of energy and success working in rapid-growth mode.
• You’re a motivated self-starter that gets things done.
• You’re data-driven, you can analyze results to drive strategy & improvement.
• You live in technology social media and know how to create an online presence.

What You’ll Be Doing

• Own demand generation & conversion (SalesForce & Marketo experience strongly preferred).
• Manage lead nurturing & lead scoring programs.
• Build & execute targeted campaigns—email, postal, etc.
• Work with our sales team to improve conversion, retention, and upsell goals.
• Own, monitor, and manage all PPC, SEO, and SEM campaigns and initiatives.
• Oversee landing page creation & optimization.
• Conduct A/B testing, analyzing results and making improvements
• Oversee and manage all communications, social media, events, and PR.

What Qualifications You Need

• 2+ years experience with demand generation and lead nurturing programs.
• Strong experience with SalesForce and Marketo or Eloqua.
• Experience with online marketing campaigns & social media marketing.
• Experience with SEO, SEM, and PPC
• Strong analytical skills
• Strong B2B communication and writing skills
• Experience with HTML, CSS, and web design

We Offer

• Competitive salary ($75,000 to $95,000) + bonuses
• Full benefits (Health, Dental, 401K)
• An exciting start-up environment