Posting Date :|
The Digital Marketing Specialist will plan and coordinate the execution of digital media campaigns in order to drive targeted consumers to stores, generate overall awareness and to extend Dicks Sporting Goods current media reach. This position will work with key stake holders in Marketing and Merchandising as well the digital marketing agency in order to create digital media plans to support marketing and overall business initiatives.
Department / Location: Marketing/Store Support Center
Reports to: Media Manager
Job Duties and Responsibilities:
Plan and coordinate the execution of digital media campaigns across key business categories and support in-store events.
Day-to-day liason with the external agency, and internal creative team and planning teams within marketing and e-commerce in order to execute campaigns.
Develop media briefs for external media agency and creative briefs for all digital media campaigns.
Work closely with external and internal teams to ensure the timely development, delivery and trafficking of creative, campaign launches, and delivery of reporting and analytics.
Create and maintain digital media calendars.
Work together with media manager to develop and coordinate digital media strategies. Incorporate emerging media channels. Ensure that best practices are applied to digital media efforts.
Evolve digital media measurement models and mechanisms in order to derive key learnings from campaigns.
Analyze results from campaigns and make future recommendations based off of these results.
Disseminate key learnings to appropriate cross function teams within marketing, ecommerce, and planning.
Maintain budgets and coordinate billing for all vendors.
3-5 years of related experience
Digital media planning and buying.
Must have experience with display and video advertising, mobile a plus.
Should understand the basics of ad serving and tracking.
SUCCESSFUL CANDIDATE REQUIREMENTS:
Must be flexible to deal with changes, detail-oriented
Ability to work as part of cross functional team and interact effectively with others
Exceptional problem solving and analytical skills
Excellent written and verbal communication skills
Self-motivated and results oriented
Dick ' s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, e-commerce websites and catalog operations. For more information on Dicks Sporting Goods please visit our Investor Relations page .
Dick's Sporting Goods - 2 years ago
See Dick's shoppers run, putt, dunk, drive, dribble -- and buy. Fast-growing Dick's Sporting Goods operates about 480 stores...