Create, certify, and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns.
Manage relationship and leverage resources of analytics solution providers to identify problem areas, create relevant analysis, implement best practices, and develop specific action plans for the constant improvement to all areas of the online channel.
Analyze usability and key site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment.
Analyze merchandising, product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value.
Develop and manage eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs.
Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns.
Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs.
Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program.
Provide competitive analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.
Experience with analytical tools such as Google Analytics (preferred), Coremetrics, or Omniture.
Ability to analyze data and produce actionable, measurable information and strategies.
Proficient in Microsoft business applications.
Internet and direct marketing strategies and execution (eCommerce experience preferred).
Resourceful problem solver with strong analytical and financial skills including creation of ROI and acquisition cost.
Minimum 2 years of eCommerce analytics experience with demonstrated excellence in marketing focused data analysis.
Related formal education in eCommerce, Marketing, or equivalent.