New-Customer Development Manager
Cott Corporation - Minnesota

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Grow New-Customer Business in Upper Midwest and challenge the status quo!

If you want to be part of a winning Sales Team, you’ll want to check this New-Customer Development Manager job out. You will find that we compete and win competing against some of the biggest brand names in the world!

Do you feel it’s time for a change? If you are based in the Upper Midwest and ready to push yourself and your career to new levels you should consider Cott Beverages. We are a multi-billion dollar international beverage corporation looking to enter new classes of trade and as part of this vision we now have an opening for a New-Customer Development Manager. This is an exciting and critical role accountable to grow the company's CSD, Energy & New Age beverage business and establish long-term business relationships. If you have a background in selling in trade channels: liquor & beer distributor network, wholesalers, foodservice, auto supply, home improvement, sporting goods, .com, amusement parks, or office supply with demonstrated persistent and creative selling skills for identifying & penetrating potential new customers and would like to help grow our beverage sales & customer base, check out the details below and apply now!

First Year Performance Objectives:
First 90 days: work with Business Development Team to learn Cott systems, techniques & capabilities. Focus on Development of Product Expertise: Proactively learn all aspects of the product line. Develop presentations to sell the features and benefits of these products to address and solve specific customer needs. Manager must demonstrate that calls and appointments are made presenting well prepared plans with enthusiasm, professionalism and persuasiveness.
Demonstrate by end of first 6 months: Focus on skill development, eagerly learn all aspects of the job to meet customer requirements, present Cott products, qualify the customer, negotiate contracts in conjunction with legal, negotiate and close the proposal.
Ride with the wholesalers & distributors sales forces’ in key account calls to drive placement, set competitive retails and ensure promotional support. A minimum ride of one per quarter expected.
Take the lead and using strong cold calling techniques, open a minimum of one significant new account selling profitable categories while meeting budget objectives. Some existing customers may be included in the territory.
Manager will evaluate customers and prepare and present a formal presentation at wholesaler & distributor sales meetings as needed but at a minimum of once per year.
The best New Customer Development Managers will have the ability to hunt and land a minimum of four significant new customers per year.
Convert technical skills into results by applying effective persuasive selling techniques with
customers who don’t necessarily want to be ‘sold’.


The New-Customer Development Manager reports to the VP Customer Development. The sales team consists of the SVP, 3 VPs, Sr. Dir, Dir. and Manager positions. The position is home-based and focused in the Upper Midwest. There is a strong career advancement track for the qualified individual who achieves success. We offer a competitive salary and benefits with 401K, bonus opportunity and automobile mileage allowance.

You must have Consumer Product Goods industry experience, demonstrated new-business sales development history in the beverage industry with a proven track record in developing and growing distributor relationships, enthusiastic and persuasive selling abilities, and proven ability to thrive working independently while in a team interdependent supported manner. We care more about what you’ve accomplished than if you have a BS/BA.

If you’d like to be considered for this position, send us your resume and a quick summary of two significant accomplishments. Make one of these related to a team project involving growing your company's CPG business (preferably) in the beverage industry and the other an individual accomplishment involving your enthusiastic and persuasive selling abilities (how you get by the gatekeepers and overturn the customer’s “no" into “yes"). They should each be a paragraph or two, with fewer bullets and more description.

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