In this position, the Media Relations Specialist is responsible for
conveying appropriate messages and for generating ideas that will help build and strengthen the company’s reputation through effective media coverage.
Essential Duties and Responsibilities
Media Relations – External
Develops and implements annual media plans for all levels of coverage and seeks out reporters across all media channels to pitch story ideas that build and strengthen the company’s reputation and support the organizations strategic objectives
Develops solid working relationship with medical staff to ensure inclusion in building and strengthening the organizations reputation
Proactively researches and writes communication pieces, interfaces with local publications to ensure a positive SVH image and maintains media lists, media spokespersons database and media calendar
Provides support during crisis situations, including media screening, planning, materials development and serving as spokesperson
Tracks and evaluates media relations projects and develop regular reports
Media Relations – Internal
Participates in hospital functions and meetings that provide opportunities for gathering intelligence that is relevant to the success of the media relations function and assists with media advocacy for legislative issues
Interfaces with other hospital owned or supported organizations, including staff and leadership at SVH affiliates and the system office, to ensure comprehensive knowledge of media stories
Coordinates and monitors message delivery through multiple communication pieces
Media Training and Support
Recruits, trains, tracks and manages relationships with media spokespeople
Conducts media training sessions for administration and staff, prepares media spokespeople for interviews and coaches and directs others involved in media assignments
Education, Experience and Licensure/Certification Requirements
representative of the minimum level of knowledge, skills and/or abilities necessary to perform the essential functions of the position
Bachelor’s degree in Communications, Journalism, Public Relations or equivalent field of study required; Master’s degree preferred
Minimum of 3 years practical work experience;
Agency or direct media experience preferred
Working knowledge of media and press relations and ability to build strategic alliances with members of the media.
Demonstrated knowledge of journalism, print and broadcast and an understanding of daily media operations
Working knowledge of healthcare field preferred
Excellent planning, writing and presentation skills.
Solid project management skills and versatility in responding to changing circumstances and priorities.
Practical understanding of business and financial communications.
Able to remain calm under pressure and balance multiple, simultaneous deadlines.
Ability to communicate effectively and diplomatically within a multi-functional team
Strong organizational skills and attention to detail
Ability to successfully function in a fast paced, service oriented environment
Experience in understanding and usage of computers, including the Microsoft Office Suite, as well as the ability to learn applications relevant to the position and ability to coordinate the dissemination of accurate information
St. James Healthcare - 4 years ago