The eBay Advertising Analytics team, located in Brisbane, CA, is looking to accelerate growth using the gold mine of eBay historical shopping data, one of the main strategic initiatives for eBay marketing. This role is unique in that the analyst will be analyzing many of the key elements of e-commerce, including but not limited to key user flows, search, landing pages, product pages, checkout, marketing, and advertising.
eBay Advertising is a fast-growing business within the eBay Inc. family. Our mission is to connect consumers to the world’s advertisers through rich targeting at Web scale, innovative ad experiences, and data science that serves both shoppers and marketers. We have exclusive access to eBay’s unique data on browsing, search, and purchase history for 100M users, and we enjoy eBay’s trusted relationship as a business partner to millions of merchants and retailers.
The analytics team, in partnership with business unit and product teams, helps deliver world class experiences in a way that also drives growth for shareholders. In particular, this role will generate a point of view and participate in building a solution in the following areas:
Conduct regular and ad-hoc analyses for tactical daily operations, as well as for key marketing initiatives and strategies. This requires identifying and understanding key issues, strong analytical thinking, the ability to conduct quantitative analysis and develop conclusions based on analysis and research. Examples include the following: market segmentation analysis; database marketing analysis; return on investment for product initiatives; traffic quality, click-fraud and bot traffic detection; etc.
Work with product and data warehousing teams and business end users to understand reporting requirements. Document these requirements, resolve ambiguities and conflicting business/data architecture rules, and gather consensus. Ensure business decisions are sound and data-driven.
Gather, track and analyze key performance metrics. Develop and maintain reports, dashboards and scorecards that track key merchant, partner and business metrics. Function as a power user of our business intelligence reporting platform. Assist users in creation of their own reports.
Focus on the establishment and refinement of pricing for key business initiatives across both Shopping.com and eBay. Collaborate with management and finance to build forecast revenue models and identify key levers to meet stretch targets.
Act as a liaison between business owners and engineers within the company to ensure the data collected and processed is both actionable and relevant to business needs
Work with business units to develop presentations for senior management and critical external constituents.
Become an authority in the BI processes. Gain expertise in key business operational data and OLAP reporting.
Proven capability to strategically problem-solve using advanced quantitative and analytical skills
Training in statistical methodology (multivariate, time-series, experimental design, data mining, etc.)
Relevent work experience, especially in Financial and eCommerce analysis, with a strong background in econometrics and statistics
Familiarity with relevent tools such as SQL, SAS, Tableau, MicroStrategy and Excel
Education: Master's degree (especially in computer science, math, econometrics or statistics) or equivalent preferred
Masters Degree or Equivalent
eBay - 20 months ago
The world’s leading e-commerce company, eBay Inc. brings together a family of brands that connect communities. Built on commerce,...