Director, Marketing - Home Services
Sears Holdings Corp. - Hoffman Estates, IL

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The Home Services Marketing Director is responsible for creating, directing and administering Marketing programs for several business units within the Sears Holdings Corporation (SHC) Home Services division, including oversight of Marketing for Protection Agreement sales, Paid In-Home Repair Services, PartsDirect sales, Parts & Repair Center performance, as well as sales of Delivery and Installation services.

Responsibilities/Skills/Experience Requirements
POSITION REQUIRES an advanced business degree and 5-10+ years of related experience.
Preferred Skills:
- Creates compelling Marketing strategies and programs that are relevant to the highest value customer segments and are aligned with Sears Holdings Corporation (SHC) business goals
- Creates, in conjunction with all Marketing functions, the Marketing financial budgets, plans and expenditures
- Designs integrated Brand Marketing programs that provide a return on Marketing objectives, and ensures focus on online and customer relationships marketing
- Develops, executes and analyzes marketing tests to drive continuous improvement and effectiveness of Marketing assets
- Conducts post-mortem analysis (financial results, field and merchant hits and misses and competitive activity) to generate lessons learned for strategic and tactical changes to future marketing content in conjunction with Finance
- Partners with the Merchant and Services organizations, along with service Vendors, to ensure an integrated marketing approach and plan
- Leverages the potential of Associates, suppliers and resources across the organization to communicate value proposition and key messages to our target customers
- Works with Customer Experience, Marketing, Merchant and Stores and Service Operations to ensure consistent marketing execution
Oversees the development, planning, communication and evaluation of the organization's marketing campaigns
- Leverages emerging technology to creatively reach new segments of customers, and provides creative direction to Customer Experience, Merchant and Marketing

Years Experience
5 - 10 Years Experience

Preferred Minimum Education
Masters Level Degree

Travel Requirements
Limited (5-15%)

Sears Holdings Corp. - 2 years ago - save job
About this company
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Sears, Roebuck and Co. hasn't outgrown the mall scene, but it's spending more time in other places. Beyond its 840 US mall-based stores,...