VP Product Management - Marketing
Higher One - New Haven, CT

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Higher One Holdings, Inc. (NYSE: ONE) is a leading company focused on creating cost-saving efficiencies for higher education institutions and providing high-value services to students. Higher One offers a wide array of technological services on campus, ranging from streamlining the institution’s performance analytics and financial aid refund processes to offering students innovative banking services, tuition payment plans, and the basics of financial management. Higher One works closely with colleges and universities to allocate resources more efficiently in order to provide a higher quality of service and education to students.

Founded in 2000 on a college campus by students, Higher One now serves more than half of the higher education market, providing its services to over 1,250 campuses and 10.5 million students at distinguished public and private institutions nationwide.

At Higher One, we believe that every employee is critical to our success! Our innovative services depend on the energy, values, hard work and dedication of our employees. As we continue to grow, we look for others who are also committed to retaining a small-company feel while moving us to the next level!

Higher One is searching for a VP Product Management - Marketing for our New Haven, CT or Oakland, CA campus.

This position is responsible for leading our B2C and B2B efforts, which includes:

Develop the overall B2C and B2B marketing strategy, team, and plan.

Define positioning, messaging, segmentation, and value proposition across the organization.

Actively participate in creating, executing, and measuring results for a wide range of marketing strategies.

Work cross-functionally to maximize market awareness and market leadership.

Work cross-functionally to meet company goals through developing and launching new revenue generating products and features.

Enable sales success by communicating value proposition of new and existing products and by developing materials and tools that support the selling process.

Champion new product initiatives and lead assessment of new product ideas.

Prepare financial models for anticipated revenue and costs of products/features.

Conduct competitive analysis and define key use cases for new products/features.

Develop overall product strategy and roadmap. Define vertical and horizontal application roadmap.

Prioritize and manage the activities of the Product Management team, including market research, business requirements definitions, etc.

Support negotiations with potential partners.

Define pilots and coordinate product testing.

Analyze and manage budgets.

Working at Higher One

Higher One is not your typical financial services company. Our environment is open – we do not have offices – not even for upper management. We typically work in casual attire, and while our focus on excellence is anything but casual, we know how to have fun, too. Teams have been known to plan surprise nerf gun attacks on other departments. We work hard – and we have fun while we do it.

Bachelor’s degree

15+ years in customer marketing, customer experience management or CRM and/or customer strategy and planning

8+ years experience with B2B/B2C product development

7+ years managing a team to achieve results through performance

Solid branding experience, brand management experience

Strong strategic marketing experience

Experience in a business with branding, B2C/B2B, go to market strategy that has similarities with our business.

Keen awareness of technology trends.

Effective communicator and presenter with the ability to lead and influence colleagues and cross-functional teams.

Strong proven customer focus

Ability to prioritize and multi-task in a fast-paced ever changing environment

Goal-oriented achiever who balances results with attention to values

Ability to inspire and motivate teams

Success working with and managing expectations of multiple stakeholders.

Medical, Dental, Vision, Flex Spending, 401K, Life Insurance, Short Term Disability, Long Term Disability

Flexible work hours

Casual dress

20 Paid Time Off Days per year

8 Holidays per year

Free lunches

Free use of on-site fitness facility

Fun events

About this company
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The higher ambition at Higher One Holdings is to facilitate higher education payments. The company provides payment processing and...