Senior Manager/Manager, Product Public Relations (Ophthalmology PR)
Genentech, Inc. - South San Francisco, CA

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Who we are At the Roche Group, about 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 30 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. The headquarters for Roche pharmaceutical operations in the United States, Genentech has multiple therapies on the market for cancer and other serious illnesses.

Please take this opportunity to learn about Genentech, where we believe that our employees are our most important asset and are dedicated to remaining a great place to work. The Position SUMMARY:The Manager/Sr. Manager will develop andimplement strategic, results-oriented communications plans to reach media,patients and healthcare providers. S/he will manage communications programs forpipeline and marketed products at Genentech focused on ophthalmology,including Lucentis.The manager will be a media spokespersonfor the company, and will frequently interact with and advise seniormanagement, as well as numerous functions including Commercial, ClinicalDevelopment, Government Affairs, Legal, Regulatory and Investor Relations.

RESPONSIBILITIES: --Develop strategies and implement theoverall external communications plan directed at media, patients, providers andother key audiences for key products. -- Maintain thorough scientific knowledgeof GNE's marketed and pipeline ophthalmology molecules and approach to disease. --Cultivate nuanced understanding of keytopics in clinical trial design, drug development, regulatory decision-makingand public policy, as well as advocate viewpoint(s) on the same. --Effectively manage high-profile productissues and crises.

--Collaborate with Roche's CorporateCommunications and International Communications and Public Policy teams inBasel to ensure aligned global product messaging and approach to keymilestones. --Be a strategic counselor and go-to personfor high-level communications strategy with senior and functional managementand product teams around media, issues management and employee communications. --Effectively manage high-profile productissues and crises. --Manage consulting (PR) agencies workingin support of pipeline and marketed products.

Be accountable for associatedbudgets and resources. --Measure and evaluate the effectiveness ofPublic Affairs programs to position Genentech's products in competitiveenvironments and demonstrate ROI to product functional teams, includingCommercial. Report back impact of programs. Genentech is an Equal Opportunity Employer REQUIREMENTS: Strong collaborative skills are needed asthis exciting position involves close working relationships with Genentech'sbusiness partners, as well as internal functions.

Strong analytical andpersuasion/negotiation skills; strong business acumen. Outstanding oral,written and presentation skills. Results-oriented. Strategic approach tocommunications and program development ability.

Bright, hardworking andenthusiastic with a proven commitment to excellence. Self-starter withexcellent interpersonal skills. Ability to interact successfully andinfluence peers and management. Strong organizational and skills.

Strong writing skills are required as thisposition is responsible for developing materials for use on Genentech'sinternal and external communications vehicles. Proven ability to communicateconcisely. Candidates should have strong understandingof biotech business model, regulatory process, managed care/payer environment& a basic understanding of industry patient assistance programs. Broad communications experience withexpertise in product communications, product access, launch preparation andissues management is required.

Experience in event planning or programmanagement is a plus. Success at this position requires: --Ability to interact successfully andinfluence peers and management without direct authority --Ability to work without close supervisionor direction, while maintaining team approach --Comfort in navigating conflict and/orareas of disagreement within productive relationships --Outstanding oral, written andpresentation skills --Superior relationship-management skills --Proficiency in both long-term strategicplanning and impromptu on-deadline performance Candidates with 8+ years relevantexperience will be considered.

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