Area Director of Sales - Arlington/Ft Worth
La Quinta Inns & Suites - Texas

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This position is responsible for generating revenue by managing the sales function for multiple hotels in the Arlington/Ft Worth areas.

Work Objectives :
Assist general manager(s) in the development of the annual sales plan, monitor sales performance to plan during the year, and make adjustments to sales activities as needed in order to achieve plan targets for rooms revenue, other revenue, sales department expenses, ADR, RevPAR, and guest satisfaction.

Prepare weekly sales forecast.

Review weekly sales results and adjust or set sales goals for future weeks.

Conduct sales activities such as sales calls to suspects and prospects to generate revenue from new accounts.

Coordinate local activities in support of brand promotions and marketing campaigns.

Conduct sales administrative duties such as weekly sales activity reports, and maintaining sales files, trace files and account history.

Account Management :
Conduct sales activities to maintain relationship with key accounts to maintain source of revenue and to generate incremental revenue from existing accounts.

Promote hotel through personal involvement in community organizations and events.

Meet with sales clients before and during sales events to ensure guest satisfaction. Contact clients after function to measure guest satisfaction and respond to any guest complaints or issues.

Smile, acknowledge and greet guests at front desk and other public areas.

Hotel Operations:
Perform inside sales activities such as responding to telephone and in-person inquiries about hotel services, booking sales business, giving property tours, and coordinating arrangements for group events with the front desk, reservations, meeting rooms, and food and beverage.

Provide front desk staff with monthly sales profile for hotel.

Provide selling technique skills training to front desk staff.

Conduct monthly breakfast surveys on guest satisfaction.

Supervise and train sales staff, if applicable.


Associates degree, preferably in business administration, marketing or hotel management.

Two years sales experience, preferably in the hospitality industry.

Must have excellent oral and written communication skills.

Must have good analytical skills and decision-making ability.

Must be able to work independently and multi-task, prioritizing as appropriate.

Computer literacy including basic applications of MS Word, MS Excel and the ability to learn property management system.

La Quinta Inns & Suites - 3 years ago - save job
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La Quinta...Spanish for "Next to Denny's?" LQ Management is owner of the La Quinta (which is Spanish for the villa)...