Zynga is looking for an experienced Product Marketer to join our growing team! This is a senior level role at the company and this person is expected to act like the CMO of one of our game studios. This position is part of the larger marketing organization, but will work closely with the game teams and functional marketing leads.
We are committed to developing high quality casual and multi player games! Come join us ... we're having a ball!
Develop strategies, plans and lead the execution of integrated marketing plans across a single game studio or franchise.
Partner closely with functional marketing team leads – market research, player insights, advertising, email, cross-promotion, retail, brand, advertising, PR, Business Development, Social & Community – to drive best in class marketing plans and campaigns.
Create quarterly and yearly marketing plan definitions -- a long term, cohesive strategy to drive brand and key business metrics
Act as the advocate for our consumers – ensure all messaging is easy to comprehend and our features and functionality align with what our players want and what makes sense for the business.
Be a “marketing ambassador” between the central marketing teams and game teams. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Zynga.
Influence the game team feature development and messaging and marketing of all key features
Help build brands that players love and extend into their everyday lives.
Depending on studio, may oversee management of 1-2 Product Marketing Managers.
12+ years of outstanding experience in broad, cross functional, consumer marketing with a minimum of 2 years experience at a gaming company
MBA strongly preferred
Owner/CEO mindset: ability to take ownership of an issue and see it through to business outcomes
A strong track record of success and results at previous companies
Comfortable working in a very analytics driven company
Previous start-up, games and/or social media experience a strong plus
Experience managing a team
Strong influencing and leadership skills; effective cross-functional driver
Passion for social games or disruptive businesses
Ability to be flexible on a day to day basis with task priority
Ability to operate at an extremely fast pace
Zynga - 12 months ago