Under supervision, will be involved in a wide variety of marketing activities,
including market research and analysis, development of tactical marketing plans,
driving the implementation of the specific tactics in the plans, implementing marketing team recommendations, and assisting in the development and launch of new marketing programs. Job Responsibility
Writes marketing plans for products, services, industries and geographies, coordinating efforts with the Global Marketing & Sales and operations functions. Plans will cover all elements of the marketing mix, including market or customer segmentation, product portfolio and value propositions.
Plays an integral role in tactical plan implementation, with guidance and direction.
Drives implementation of the recommendations of the various marketing teams as directed.
In cooperation with other groups in marketing and sales and operations, assists in development and launch of new products including promotion, pricing and positioning.
Analyzes existing and potential product/service markets by collecting and analyzing data on established and prospective customers and competitors.
Analyzes environmental factors of the conformity assessment market in terms of size, growth, competition, opportunities and threats.
Performs other duties as directed. Required Skills
Effective use of subject matter knowledge and skills to achieve goals.
Demonstrated ability to perform accurate research and analysis and be able to present it in a meaningful form.
Demonstrated ability to successfully implement marketing plans with guidance and direction .
Demonstrated ability to perform market research and analysis, develop marketing plans and implement new marketing programs.
Working knowledge of Global Marketing & Sales policies, procedures and processes
Detailed knowledge of fundamental and advanced concepts and practices in functional area.
Working knowledge of the organization's objectives and the effect of strategies on the organization.
University Degree ( Bachelor's degree) in business administration, or related discipline. Additional Skills/Requirements
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