Senior Associate, Brand Strategy
Lippincott - Boston, MA

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As a Brand Strategy team member, you will use strategic, analytical and creative thinking regularly. You will have the opportunity consult to clients across industries, throughout the world and on a range of firm capabilities (e.g., positioning, brand architecture, naming, customer experience and signature cues).
As a Senior Associate, you will be responsible for structuring and managing the case in terms of thinking and project management. You will use business knowledge, past experience and case team resources effectively to address client challenges and fulfill project deliverables.

This role offers exposure to a talented and passionate team whilst developing and building some of the world’s leading brands. You will have the opportunity to shape the perception of existing and new brands, driving changes in the global marketplace.

Supervise the development of potential brand strategy opportunities based on client business strategy / vision, industry and competitive dynamics, best practice analysis and customer insights

Quickly pick up skills and knowledge in new areas, leveraging the client and firm resources effectively

Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., informal brainstorming sessions, gathering of firm best practices)

Structure project work plans and guide team work flow

Develop storyboard and identifies applicable frameworks for client presentations

Effectively communicate with both internal case teams and external client teams

Play a significant role in formal and informal client presentations

Conduct in-depth interviews with clients and their customers

Partner with Brand Science team to plan, manage and analyze quantitative and qualitative customer / prospect research (quantitative: online surveys including monadic concept testing and conjoint analysis; qualitative: in-depth interviews, focus groups, online chat, online bulletin boards)

Help motivate, develop and direct junior staff

Help manage client expectations

Work under minimal supervision

Manage case team resources (e.g., talent, IC, budget)

Desirable attributes

7-12 years of experience in consulting, business strategy, brand strategy, brand management or planning

Strong experience with brand activation

Financial industry experience highly preferred

MBA or equivalent welcomed, but not necessary

Willingness to travel, including internationally

Strong project management abilities

Demonstrated leadership skills

Lippincott - 23 months ago - save job - copy to clipboard