As a Brand Strategy team member, you will use strategic, analytical and creative thinking regularly. You will have the opportunity consult to clients across industries, throughout the world and on a range of firm capabilities (e.g., positioning, brand architecture, naming, customer experience and signature cues).
As a Senior Associate, you will be responsible for structuring and managing the case in terms of thinking and project management. You will use business knowledge, past experience and case team resources effectively to address client challenges and fulfill project deliverables.
This role offers exposure to a talented and passionate team whilst developing and building some of the world’s leading brands. You will have the opportunity to shape the perception of existing and new brands, driving changes in the global marketplace.
Supervise the development of potential brand strategy opportunities based on client business strategy / vision, industry and competitive dynamics, best practice analysis and customer insights
Quickly pick up skills and knowledge in new areas, leveraging the client and firm resources effectively
Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., informal brainstorming sessions, gathering of firm best practices)
Structure project work plans and guide team work flow
Develop storyboard and identifies applicable frameworks for client presentations
Effectively communicate with both internal case teams and external client teams
Play a significant role in formal and informal client presentations
Conduct in-depth interviews with clients and their customers
Partner with Brand Science team to plan, manage and analyze quantitative and qualitative customer / prospect research (quantitative: online surveys including monadic concept testing and conjoint analysis; qualitative: in-depth interviews, focus groups, online chat, online bulletin boards)
Help motivate, develop and direct junior staff
Help manage client expectations
Work under minimal supervision
Manage case team resources (e.g., talent, IC, budget)
7-12 years of experience in consulting, business strategy, brand strategy, brand management or planning
Strong experience with brand activation
Financial industry experience highly preferred
MBA or equivalent welcomed, but not necessary
Willingness to travel, including internationally
Strong project management abilities
Demonstrated leadership skills
Lippincott - 20 months ago