AT&T Sr Manager eCommerce Digital Experience
AT&T - Atlanta, GA

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Overall Purpose: Engage in development and implementation of eCommerce strategy and business solutions to facilitate online transactions with customers. Key Roles and Responsibilities: Analyze business requirements, propose solutions, and oversee eCommerce projects. Work closely with marketing, sales, service/support, and Web design and development teams to ensure that eCommerce solutions support business strategy and integrates with website. Identify projects, develop business cases, and manage aspects of projects from concept through to implementation. Manage the implementation of ecommerce projects for effectiveness, by analyzing data from customer satisfaction surveys, click stream data, and web analytics; report all findings, as well as suggestions for additional improvements based on the data acquired. This position requires knowledge of website design in order to translate business needs into an online experience that ensures a high quality customer interaction in all customer touch points. May create website merchandising strategy, design online promotional programs for digital products or services to support existing customers or to acquire new customers. Manage the implementation of eCommerce marketing, sales, service and support programs and analyze their effectiveness. Work under minimal supervision on complex projects and may assist less experienced peers. Wide latitude for independent judgment. Highly skilled with extensive proficiency. Education: Bachelor degree or equivalent preferred. Experience: Typically requires six to nine years of experience. Supervisory: No.
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