Senior Market Research Analyst
Sonus Networks - Westford, MA

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Senior Market Research Analyst- Reports to Director of Corporate Integrated Marketing

Position could be in Westford, MA or Richardson , TX

Perform website analysis of content and traffic patterns on to identify origin, structure and content value with a recommendation of go-forward plan to optimize performance • Develop a seamless integration of data and customer information between website, SFDC and Marketo with lead tracking and analytics for closed loop reporting • Create naming schema, campaign and tracking codes consistent across all digital media channels (website, search, social, etc.) to identify origin of incoming leads

  • Establish customer segmentation methodology and process for global database ensuring data is kept up-to-date and relevant for campaign deployment • Build, maintain and analyze campaign dashboards combining lead metrics with tactical campaign metrics for a holistic view of overall performance and areas of optimization
  • Experience with web analytic tools Omniture, Google analytics • Experience with database segmentation • Experience working closely with and influencing cross-functional teams • Ability to work at the operational and tactical levels, understanding how the "pieces fit together" and providing guidance on improvements • Knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing • Global/International experience working and communicating effectively across countries and regions with credibility and influence • Ability to work with outside agencies in developing necessary components of building best-in-class campaign automation platform • Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, self-motivated

Monster - 2 years ago - save job - copy to clipboard
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About this company
17 reviews
Sonus Networks has found a sound place in the voice infrastructure market. The company makes hardware and software that public network...